2. Establish Your Credibility Provide proof of how well your services and products work. Testimonials describing results work well. Articles, case studies and helpful tips show people how you think and how you can solve their problems.

3. Prompt Qualified Prospects to Contact You Use your frëë report, test drive, workshop, etc. to prompt prospects to give you their contact information. If they read your ezine, or visit your web site, give them a reason to tell you what they need and want so you can contact them.

4. Stay in Touch Whether a prospect came to you as a result of an ad, referral, web search, or a mailing, regularly send them mail or email and demonstrate your expertise with ideas they can use.

5. Educate Your Target Market to Create Demand One of biggest barriers to salës is that your prospects don't know you, range of your services you provide, or why they need your products and services.

Prospects won't hire you if they don't understand need or benefit. Use your regular communication to educate prospects about problems you solve and to create a perception of need on their part and then they will want to use your services.

Still waiting to get lucky with your marketing? Use a systematic approach to marketing your business and generate a steady and reliable stream of clients and customers.