# ) Geography Is Important To Some. If your customer group is local, this is more than likely your number 10 here. There's no point in advertising to world if you only service surrounding communities. Do you only handle a local clientelle? Do you have to? There are some companies that remain small local companies because they have not yet opened their market to a larger audience, who often turn out to be better target.

# ) The Quantity Of Customers In This Group. Even if you have found ideal target group there is no point in marketing to a group of customers who will to soon be exhausted. Make sure you have quantity of possible customers in this group to support your efforts.

# ) You Can Reach This Group Easily. You want a group that you can expose your efforts to easily and often. You want to have a way of reaching your target group. Is this group seeing your promotion material, your advertising? Are they seeing enough of it? Is there a way to better reach this group than what you are doing now?

# ) References. If you had to choose, would you take on a large project for an unknown or new company, rather than a small job for a company who is prominently known for what they do? I hope you said smaller job. Word of mouth from prominent business owners or managers can be a major boost in getting your business where you want it to be.

# ) They Don't Know It Yet, But They Need You. The group of people who need your product or service, just have to make them aware that they need you. You have to have a group of people you know that really need what you have. You may have your group that you are already targeting. Are you sure this is group of people who need your service/product most?

# ) They Need You And They Know They Need You. This is group who has your service/product already on their mind, they just haven't found you yet. All you need to do is introduce your business and service/product. They are ready to buy, it's just matter of proving yourself and your seervice/product is what they are looking for.

After it is all said and done, you should have one group of customers who come out on top. This is group your marketing efforts should be focused on. Consider business you get from other groups gravy on your plate. This is one of many exercises I have picked up. Remember, Marketing is an exact science and treating it as such will take you far.

Happy Marketing

There are a variety of ways to promote your web site, ezine, products, etc. that don't cost money. However, they require strategy, cleverness and consistent effort, in order to be effective. The increasingly popular, "free and easy" advertising schemes are not designed to benefit you, and they won't.

3)Persistence is main ingredient.

You learn internet marketing like you learn anything else, by doing it. All you have to do is keep trying until you get hang of it. This doesn't mean you keep beating a dead horse. Don't be afraid to change direction when you know something isn't a good fit.

4)You have to do your homework.

Let's face it, those in know aren't just going to hand over all of their techniques, tricks, and secrets. And when they do finally let cat out of bag, news spreads like wildfire. And when everybody starts doing same thing it quickly loses it's potency. The good news is that there are clues everywhere as to what really works, and if you are ready to play detective, you will gradually figure out exactly what it is that you need to do. Be willing to do your research, eventually it will payoff in a big way.

In closing, I would like to offer you just three words of advice. Follow them and you are practically guaranteed success. DON'T GIVE UP!