I have met small business owners who actually have never taken time to know who their customers are, what they want or where they could be found. They just take anybody who comes their way and are grateful for business. Their marketing strategies, if they have any, fails for most part, because they don't know who they are supposed to be targeting or they target to wide of a market to be effective. They are doing business, but could be doing it so much better by finding and targeting ideal group of customers. I want to be sure you take time to know who your customers are and if you are targeting right group.

What we're going to do today is give you help to classify these customer groups and hopefully make it a little clearer what type of customer group should be your Ground Zero Target. Take some time and decide which of these groups are most important to you and your business. assign them a value say from 1 to 10, 10 being most valuable, one being least valuable. You can also add your own classifications to list. Something that is important to your business.

Make a list of type of customers you are currently targeting. Now comes hard part. I want you to take a break, clear your mind and begin to think of other groups of customers that could benefit from your service/product. If you are having trouble coming up with other customer groups, don't rush it. Put it away until later. Take all time you need. When you are finished (for now, because more may pop up later) compare them to classification list and add up value of each classification that fits that customer group.

# ) They Have To Be Able To Afford You. There is no point in targeting a customer group who can't afford your service/product. A good example is a local company I found was targeting This is group that has a budget set aside for product you are marketing. They know that that will be buying, they just don't know it's from you.

# ) You Have Already Earned Their Respect. In this group you have customer who is familiar with you and your services or products, and hopefully satisfied with services and/or products you provide. You have gained their respect and their trust. They will seek you out again, if they need you.

# ) Little Or No Competition. You will find that more you look, more possible customer groups you can find for your service or product. You may find a that their is a piece of market that most of your competitors have passed by or missed.

The very nature of ecommerce allows people who have no money, inadequate knowledge, and very little if any business experience to stake their claim. Is it any wonder that most of these people never even see postive cash flow?

If I were one of these people (and I have been), I wouldn't let these "handicaps" hold me back (and I didn't).

So if you haven't exactly found sweet spot yet, I urge you not to look upon yourself as a failure. In fact, if you haven't given up yet, you are a lot more successful than most.

You see, we've been led to believe, by people trying to sell us courses, ebooks, memberships, etc., that it's easy, that we don't need any money, special knowledge, or experience in order to quickly realize not only profits, but BIG profits. And in a way these people are actually right. But it's because of what their sales pitch doesn't tell us, that we still end up broke, frustrated, and confused.

So what do we need to know that we are not being told?

1)It takes work.

Consistent and disciplined effort is what gets results. Don't do something one time and expect riches to come knocking at your door.