There are two important things to remember when you design your cards:

One, never get your prospect's attention by misleading them just to get them to your site. This would be BAD publicity -- best avoided!

Two, never try to use your card to actually sell your product. Your goal is to get them to your site, where your sales copy will then do its job.

O.K. Now you've got your L.A.F.S. How do you put them to work for you?

You leave a trail of L.A.F.S. behind you! Give them out EVERYWHERE you go. Give them to EVERYONE you meet. When you go to gas station, give one to attendant. When you stand in line at bank, meet other people in line around you and give them your card. When you get to counter, give one to clerk. When your car battery dies, and someone gives you a jump, give a card to your new friend.

Change your routine so that you visit different gas stations, different branches of your bank, different grocery stores, and a variety of restaurants. Go to networking events sponsored by Chamber of Commerce. Go to kids sports events and meet parents. Give out L.A.F.S. at mall. If your market is a small or specific niche, be creative in finding places that you may encounter these people.

With consistent effort, you will be surprised how fast you can go through a thousand cards!

So leave your trail of L.A.F.S. - Little Ads For Success - all way to bank!

Another technique is using business cards as ads to increase your online sales. A properly designed business card for this purpose would be geared toward getting card-holder to visit your site. Don't just put your name and website on card! Give them a reason to go there. Give them an incentive, or make them curious enough to want to check it out. Also, don't try to sell your product on your card - just create enough interest to get them to your site, where your sales copy will either get sale, or get them on your golden list!

Whatever you do, don't mislead prospect just to get them to your site! That will only serve to use up your bandwidth, and irritate what could have been your newest customer.

Be sure to give your card out everywhere you go - gas station, grocery store, restaurant, mall, symphony, museum - everywhere.

Leave a trail of cards behind you - one more easy technique to add to your bottom line!

There are many more ways to increase your online sales by coordinating outside world with your Internet marketing techniques. Be creative in your integration, and you will find your site getting more and more visitors.

So don't forget to use B.O.B. (Best Of Both worlds) in every marketing campaign to build your business to max!