L.A.F.S. stands for Little Ads For Success - specifically, business cards. Most people's idea of a business card is more of a calling card. It has their name, their company's name, their phone number, and maybe their address or their website address. Typical card. I'm not talking about using your typical card, either.

Think of your Internet marketing techniques. Aren't they all designed to either get someone to your website or get them on your list? That's purpose of L.A.F.S. Just like your ads on Web, these little ads exist only to get someone to your website.

But how?

You could offer a special incentive on your card, like a discount that only card-holders can get at your site. People always like to get a great deal.

You could offer a free gift that only card-holders get just for visiting your site. This gift needs to have a high perceived value, so that your prospect will remember that he wants to visit your site to get that special gift. Put a code on card that enables them to get this gift, and you will also be able to track results of your L.A.F.S. Put a different code on each design, so you know which ones work best.

You could also make them curious about your site. For example, one of my L.A.F.S. simply asks:

Do You Know 3 People Who Could Use An Extra $100,000?

B.O.B. - Best Of Both worlds. Man does not live on Internet alone, you know. Those same people that become your customers actually live and breathe in outside world. Let B.O.B. help you integrate outside world to Web world, and increase your bottom line.

There are many ways to bring in additional streams of income using B.O.B.

One of best ways, of course, is by referrals. Just as you use testimonials on your site, also get your customers to refer you to others on outside. REMIND them (frequently) to tell their family, friends, and business buddies about your site. Getting a short and memorable Domain Name definitely helps in this regard.

Providing a special incentive, such as a discount or gift to both your customer and her referral makes both of them feel that you are giving them a special deal. People like to feel special, and they like special deals that others can't get. This adds to customer satisfaction, which will, in turn, get you more referrals.