It was through writing, I discovered a side of myself I didn’t know existed. I treasure that discovery.

It was through writing articles, I gained kind of self-confidence that is achieved by seeing a dream blossom and thrive.

It was through writing articles, I was privileged to meet some wonderful human beings that otherwise I would not have met.

The follow-through was mine; courage to start I attribute to Dale.

In cold, sterile world of CyberMarketing, I never felt alone. Where others stumbled blindly, I had 20-20 vision. When everyone else was scrambling for their first sale, I was receiving commission checks every month.

This I attribute to Dale Armin Miller.

I have carried joy in my heart for achieving on Internet what I set out to do. Now I must make room for sadness as I grieve for my "friend", one I never met.

This article is dedicated to loving memory of Dale Armin Miller.

You've come so far - you've laid out exactly what product is and how it will help your unique audience. Now, seal deal - tell your readers to purchase product!

This step may sound strange, but it's necessary. Often, people hear about a product and are genuinely interested, but fail to actually make a purchase. A clear call to a simple action cuts down on buyer ambivalence. Don't be pushy - just change your verb tenses to imperative. Instead of:

"If you think that you fit this profile, you might want to think about buying Green Garden Lawn Fertilizer."

Say:

"Click here to order Green Garden Lawn Fertilizer today."

-------------------------- AN EYE FOR CONTINUITY --------------------------

More and more opt-in e-mail is being sent around Internet. Remind your prospect that he requested your messages by keeping an eye on continuity.

Start and end each message in a similar way. At top, let your prospect know who you are, why he is getting e-mail from you, and where he is in follow up sequence. This can be as simple as saying:

"Last week, you requested more information about Green Garden Fertilizer..."

Then, end each message with your own contact information. Use your autoresponder's personalization features to list details about your lead. Also, include a way for lead to unsubscribe. For example:

"This message was sent to Dusty Dan at dustydan@needsanewlawn.com. On April 5th, Dusty Dan requested information about Green Garden Fertilizer. Questions? Call us at 000-000-0000. Or, to unsubscribe, click here."

-------------------------- CREATE WITH CONFIDENCE --------------------------

Don't sweat over follow up messages - your prospects are waiting for you! Print and follow guidelines in this article, and follow up with confidence.