What’s so strange is I never met this "friend." Yet this gentleman touched my life in ways I’m still discovering.

The gentleman was Dale Armin Miller, creator of Internet Marketing Success Arsenal.

I have been a member and affiliate of Success Arsenal since June 2001. I became a member after reading one of Dale’s articles, which I thoroughly enjoyed. Dale was able to inject his humorous, no-bull, down-to-earth personality into his articles. Read a few of them and you felt like you knew Dale. >From his words, you were able to form a mental image of person.

Dale and Success Arsenal took someone who had been kicking around with Internet marketing for nine months and taught her how to become a serious promoter.

Don't let that keep you from increased profits! Write masterful messages with these simple steps:

* Pull Reader in * Introduce Product * Explain Product's Significance * Tell Reader to Make a Purchase

(Examples in this article use fictional product "Green Garden Lawn Fertilizer". Any similarity to actual products is unintended and coincidental.)

-------------------------- PULL THE READER IN --------------------------

First, convince your audience that your text is worth reading. Make your first sentence or two very interesting: Make a bold statement, say something seemingly ridiculous, or appeal to your prospect's emotional side. Later, tie this grabber in with rest of your copy. For instance:

"Want to make your neighbors jealous? How about with a lush, green lawn in just 2 weeks?"

-------------------------- INTRODUCE THE PRODUCT --------------------------

What is product you're advertising? What does it do? Directly after your grabber, give a compact explanation of your product. Keep this explanation short, while still being very clear. For example:

"Green Garden Lawn Fertilizer is taking landscaping industry by storm. What else can give you lawn of your dreams in just 15 minutes a day?"

-------------------------- EXPLAIN THE PRODUCT'S SIGNIFICANCE --------------------------

What will it do for me? This is time for details - make this section long and rich. Suggest a variety of product uses, and give examples. Make most of this opportunity to directly target your unique audience! Clearly explain how your readers will benefit from your product.