Publishing your own newsletter also helps. It doesn't have to be long or involved, but it should be published on a definite schedule. There is a lot of different thinking on how frequently it should be published. Some people think that a monthly schedule is a waste of time, as people may forget who you are between publications. Some feel that weekly is OK and others, myself included, feel that more exposure you have better.

Whatever frequency you select, it is imperative that it is published on a regular basis. If you publish once a week, pick a day and stick with it. If you are not going to publish in any given week, be sure to notify your subscribers in advance so they don't wonder what happened.

Building a subscriber base is normally a slow process. You should have a sign-up process on your website. You can use either a form for this or have them send you an email. A form is preferred way as it is immediately identifiable as a subscription when it is received. If you don't use a form, then at least list your email address with subscribe in subject so it doesn't get "trashed" with rest of spam you receive. Use something that will immediately identify it as a submission like mailto:bob@adv-marketing.com?subject=Subscribe - this way it will automatically insert word "Subscribe" in subject of email.

Whatever route you take on your road to building your reputation, probably most important thing to remember is that memory of most folks is short, and there are thousands of new prospects becoming available everyday. If you hope to do business on web, you must not only build a good reputation, but you must be visible to your prospects on an ongoing and regular basis.

When some commercial actually catches your eye as your channel surfing, figure out why.

Also become an expert on your clients and who buys things from you. What country are they from? Are they mostly male or female? Do they come from your ezine, or from Internet? Go over your ezine records occasionally, and your web stats.

I recommend you work with a marketing coach, for an expert and individualized programme in this competitive business, but even so, your input will be crucial. The marketing person will need lots of data from you, and I’m always surprised how much some people know about their business, and how little others do.