Good, Bad or Indifferent Written by by Bob Osgoodby
Good, Bad or Indifferent by Bob OsgoodbyIt has been said that person's reputation is most important thing they have. Good, Bad or Indifferent, whatever it is, it will shape their life, as well as their future. Many people who start a business fall into "Indifferent" category, as they have not had time to build one. This is one reason people who are starting a business hire a spokesperson. It is normally someone who is well known and respected in his or her field. If you intend to do business on web, a good reputation is extremely important. The web is a difficult medium on which to pursue a business if you are unknown. That is why it is important to have a web site that gives your prospective customers information about, not only your business, but you as well. A short paragraph or two with your picture will go a long way. But that is just beginning. You must also be known on web as a person who is knowledgeable in your field. There are a number of ways to do this, and exposure is key. How can you get your name in front of people as an expert? Some go "spam" route, which is a mistake. You might get to be well known, but most people have a dislike for this type of email. You just may be building a "bad" reputation, and wind up being someone they consciously avoid. I receive information concerning recasting my home mortgage, on a daily basis and these are last people I would do business with. Writing articles is a good way to get known. Publishers have an ongoing need for fresh articles and normally welcome submissions. A search of web will quickly find publications, which would be suitable for your submissions. You should also publish your articles at web sites that allow submission there. Many publishers frequent these sites looking for content for their publications. A good place to start is Rozey Gean's site at: http://www.marketing-seek.com where you can easily submit your article.
| | How Much Time Should You Spend Marketing?Written by Susan Dunn, Marketing Coach
Clients ask me how much they should market and what’s a realistic amount of time. They’re not always happy when I say, “Almost all time!” Not every Monday morning, not 8 hours Friday, but most of time when you aren’t doing business or talking with clients.Why? So you can stay current. Marketing is happening all time, and if you’re tuned it, you’ll get some great ideas. When you're browsing on Internet, pay attention to what attracts your attention, what's new, how other people work their websites, what logos look like. Logos, colors, fonts, and tagline styles go in and out of fashion and you want to stay current. Take some time every week to visit people who sell things like you do, or offer services like yours and see what's new. When you're in car, notice what radio ads catch your attention -- and why. Notice what billboards catch your eye -- and why. Your website is not unlike a billboard, and your 'copy' is not unlike a radio ads. Most radio ads are minutes, and most visits to websites are minutes.
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