Go Ahead, Marketing-Minded Financial Planners, Call a Reporter

Written by Ned Steele


Continued from page 1

A cousin to this myth: many also believe itísrepparttar anchor guy or gal they see onrepparttar 145528 tube each night that decides what stories appear onrepparttar 145529 evening news. Wrong again!

That person may berepparttar 145530 most visible and highly-paid face atrepparttar 145531 station, but he or she usually has little or nothing to do withrepparttar 145532 process of deciding what stories get covered and who gets onrepparttar 145533 air.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


Polls and Surveys: A Great Path to Free Publicity for Marketing-Minded Financial Planners

Written by Ned Steele


Continued from page 1

You don't have to hire a research company, you can just have clients or colleagues check a few boxes on a photocopied form.

You don't have to release a massive book of results, you can just send media people a press release highlightingrepparttar most newsworthy responses.

The general media arenít professional journals: they donít insist on strict statistical methodology. They just want a good story.

That said, you should never make up a result or falsely represent your data. Media folks aren't likely to double checkrepparttar 145527 information you give them, but you want to be able to present accurate, truthful results if they do.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


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