Go Ahead, Marketing-Minded Financial Planners, Call a Reporter

Written by Ned Steele

Yes, you can call a reporter.

I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. Hopefully now you’re getting comfortable withrepparttar idea. Go on. Pick uprepparttar 145528 phone. Reporters and newspeople are human beings likerepparttar 145529 rest of us.

They can, and do, take phone calls.

Just be ready with a couple of useful story ideas – about your topic and expertise, not about you – and chances are they’ll listen.

A great phone opening to use with busy reporters is to always ask first: “Is this a good time to talk?”

Amazingly, many people think reporters don’t want to hear from them. Wrong! Offer information they need, and they’ll welcome your call. (But not at deadline time, which is usually inrepparttar 145530 afternoon. Call or email by about 1 p.m.)

Polls and Surveys: A Great Path to Free Publicity for Marketing-Minded Financial Planners

Written by Ned Steele

When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys.

Here are just a few headlines inrepparttar news as I write this, generated directly from surveys:

Survey: CEOs cut expectations of economy Survey: Israelis more depressed, anxious than Western Europeans Survey shows farmers aware of soybean rust

As you can see, surveys are used for just about any industry. Why not yours?

If you’rerepparttar 145527 expert on bankers, or single parents, there’s hardly a better way to tellrepparttar 145528 media than by releasing surveys of your market group. It’s easy to do – almost all media outlets accept informal or online polling.

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