Go Ahead, Marketing-Minded Financial Planners, Call a ReporterWritten by Ned Steele
Yes, you can call a reporter.I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. Hopefully now you’re getting comfortable with idea. Go on. Pick up phone. Reporters and newspeople are human beings like rest of us. They can, and do, take phone calls. Just be ready with a couple of useful story ideas – about your topic and expertise, not about you – and chances are they’ll listen. A great phone opening to use with busy reporters is to always ask first: “Is this a good time to talk?” Amazingly, many people think reporters don’t want to hear from them. Wrong! Offer information they need, and they’ll welcome your call. (But not at deadline time, which is usually in afternoon. Call or email by about 1 p.m.)
| | Polls and Surveys: A Great Path to Free Publicity for Marketing-Minded Financial PlannersWritten by Ned Steele
When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys. Here are just a few headlines in news as I write this, generated directly from surveys: Survey: CEOs cut expectations of economy Survey: Israelis more depressed, anxious than Western Europeans Survey shows farmers aware of soybean rust As you can see, surveys are used for just about any industry. Why not yours? If you’re expert on bankers, or single parents, there’s hardly a better way to tell media than by releasing surveys of your market group. It’s easy to do – almost all media outlets accept informal or online polling.
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