6. Hone your goals & tactics: Using your vision statement as a compass point, ask what goals do you need to achieve in order to reach your vision? Remember to set SMART goals (specific, measurable, action-oriented, realistic, time sensitive). Once you have them all listed, ask, “If I accomplish every single one of these goals, will that guarantee success?” If answer is not a resounding “Yes!” keep adding goals until you are satisfied. Next, break each goal down into specific steps or tactics necessary to accomplish each goal. Ask, “If I finish every listed tactic will I reach this goal?” If answer is no, keep breaking it down to last detail.

7. Set your priorities: Once you’ve got your goals and tactics in place you have got to put them in order. Write each one out on a separate piece of paper and shuffle them around. Look at each one and ask, “How important is this to my success in next 3 months?” Use ABCDE method of prioritization. Sort them in groups of As, Bs, and Cs, based on importance. Ds are anything you can delegate. Es are anything you can eliminate. Next, prioritize within each group: A1, A2, A3. Finally, get to work. Even though you might be tempted, don’t move on to Bs until you have completed all A tasks.

8. Take action: Finally, most critical step in any marketing plan is to get your hands dirty and get started. The marketing plan that never reaches public will net you zero sales. Learn to embrace notion of “failure” as feedback on how to get it right. With this attitude, any setback becomes an opportunity to fine tune your plan and make it better. A parting anonymous quote: “Failing quickly is at least better than failing slowly.”

A while ago, super-marketer John Reese published his "MarketingSecrets.com Newsletter" - a 17-page thumper of an issue full of excellent marketing information. I bet it also became most well-circulated newsletter in recent internet marketing history.

Why? Because it was so good, that other publishers practically BEGGED him to allow them to pass it on to their subscribers. They felt they would be passing on a valuable resource their subscribers would thank them for.

So how do you do this if you are not John Reese? Well there are lots of ways you can create a resource that people would line up to offer to others. Some ideas -

* Create and install a useful script on your website and allow others to link to it

* Allow others to install your script on their site with a link pointing back to you

* Write useful reports or ebooks and allow others to give them away

* Create brandable reports and viral ebooks that others can tag with their affiliate link

Allow others to benefit from giving away your information and they will gladly refer you and your products to their precious lists.

6. Become An Expert In Your Field

Decide on an area of marketing that interests you. Read everything about your area of expertise that you can lay your hands on. Then write your own reports, preferably with your own unique insights and observations. Publish an ezine, and review products and services that target your audience.

Don't be afraid to show off your knowledge. Your specialized knowledge is what will brand you as an *expert* and make people sit up and take notice when you speak or write about it.

7. Be A Leader, Not A Follower

Be proactive and interactive. Take part in marketing seminars. Initiate discussions on controversial issues in your field. Start a forum and build a community of people in your field.

Infuse your own attitude and enthusiasm into subject of discussion. Leave your imprint on minds of people you touch everyday. Be a source of inspiration to others in your field.

8. Be An Early Adopter And An Innovator

Be first one to adopt new technologies and apply them to your field. Keep abreast of present and future developments. Keep innovating to stay ahead.

The ones who apply new technology earliest become pioneers. Follow road less travelled and everyone else will soon be following in YOUR footsteps.