Getting Started: The 8 Keys to Marketing Success

Written by Kim Nishida


Are you a small business owner who’s just getting started or a veteran who is eager to reviewrepparttar basics and generate more income through effective marketing? Walk through these 8 keys and turn your dread of marketing into a passion.

1. Craft your vision statement: Answerrepparttar 120327 question, “Why does my company exist?” This isrepparttar 120328 heart and soul of your organization andrepparttar 120329 platform from which you should make every decision be it marketing, product development, or customer service related.

2. Identify your ideal client: Take a hard look again at why you’re in business inrepparttar 120330 first place. Then identify who’s really going to want what you’re selling. Who’s going to understand exactly where you’re coming from and jump atrepparttar 120331 chance to do business with you? If you can identify those quality consumers, you will have a much easier time finding them.

3. Target your SWOT (Strengths, Weaknesses, Opportunities, Threats): The first two components are internal--what’s going on inside of you and your company. The last two areas are external orrepparttar 120332 outside forces you must consider. There are unlimited applications forrepparttar 120333 SWOT exercise. Email me at readytoevolve@earthlink.net for a detailed worksheet.

4. Ask, “What makes my company unique?” Why should anyone do business with you as opposed to your numerous competitors? Consider how you make decisions when faced with a choice between similar products from different manufacturers. How do you decide which car or soda to buy? Remember, each potential client asksrepparttar 120334 same question when they consider buying from you. How do you stand out? If Starbucks just sold cups of coffee, they would not be as dominant as they are today.

5. Expand your possibilities: Think BIG. A gold fish will only grow as large as its environment allows. Sliprepparttar 120335 fish into a bigger bowl and watch it grow. The same is true of your marketing plan. Think conservatively and small and your business is likely to remain that way. Dare to dream and think large. You will never reachrepparttar 120336 big goal if you think it’s not possible.

How To Get To The Top Of The Marketing Food Chain

Written by Priya Shah


Copyright 2004 Priya Shah http://www.PriyaShah.com

Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?

If you truly want to live and breatherepparttar rarefied air ofrepparttar 120326 super-marketers, what you need is not a change in method, but a change in attitude and mindset.

You need to start thinking like a top gun and create your own identity instead of feeding offrepparttar 120327 efforts of others. Here are some ways of achieving that goal.

1. Be Unique. Write Your Own Content

Create, don't copy. You are never going to become a top marketer or ezine publisher if you keep publishing regurgitated information from other top guns. The only people who benefit from that exercise arerepparttar 120328 top guns themselves.

Start writing about your own unique experience as a marketer and share it with others. Write your own unique website content, reports, eBooks if you want to become a "household" name inrepparttar 120329 marketing community.

2. Be The Content Creator, Not The Distributor

Instead of publishing other people's newsfeeds on your website, think about how cool it would be to have YOUR own feed published on thousands of other sites. And then DO it. Create a feed using your own content like I did here and allow others to syndicate your articles.

http://ebizwhiz-publishing.com/ebizwhiz.xml

3. Be The Product Seller, Not The Affiliate

The ones who makerepparttar 120330 most money out of a product arerepparttar 120331 product creators. The affiliates and resellers are always lower inrepparttar 120332 food chain because they dorepparttar 120333 selling for them.

No doubt affiliate marketing can make you a lot of money, but if you want to be atrepparttar 120334 top ofrepparttar 120335 food chain and makerepparttar 120336 kind of riches thatrepparttar 120337 top guns make, you do need your OWN product.

It not only allows you to pay others to promote for you, but also builds your credibility in eyes ofrepparttar 120338 marketing community.

4. Get Linked To Without Linking Back

The marketing top guns have thousands of people linking to them... and they never have to provide a link back to them. How do you get people to link to you? Simple. Just userepparttar 120339 steps I outlined earlier to -

* Write content so good that others will WANT to link to it.

* Create a product and start an affiliate program that pays others for linking to you.

* Write unique articles and distribute them with your link in your resource box.

Do these and you'll get thousands of people linking back to you without even thinking to ask for a link back.

5. Get Referrals WITHOUT Asking For Then

Now again, why would people refer your services, when you could very well be a competitor? Simply because they stand to lose far more by NOT referring you. And how would you make that happen? Let me give you an example.

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