Plan: After completing your research start putting pieces together. Outline your strategy. Consider how to transition from one step to another. Make note of things you liked about how others presented their product or information. Do not copy or plagiarize their information but let it inspire you. Also make note of negatives and avoid making these errors yourself.

Advertise: Call attention to your product or service and proclaim qualities or advantage. First take time to brainstorm your product or service. What are qualities? Advantages? Strengths? Consider writing articles, using free web classifieds, and link exchanges.

By focusing on research, planning advertising; you save yourself time and money. You do yourself more harm by jumping in and going for it then you do by having patience to research, plan and advertise.

But, Pakistan is an under develop country, there are 35% Pakistani’s that are living below poverty line, Availability of Clean water, High Standard Education, Pollution are big concerns for Pakistan consumers.

•White collar person in Pakistani society can not buy a bottle of mineral water for its supper unless it is in his economical range. •Virtual University could not be successful if it had a same fee criteria as that of others institutions. •People would not use CNG cars if it was expansive.

Conclusion:

From Pakistani consumers’ point of view, I have come to conclusion that any marketing strategy, regardless of how beneficent it can be for betterment of human life, cannot appeal Pakistani customers, unless it is economical. ---------------------------------------