A common goal is to get most amount of money with least amount of effort. This is not to say that hard work is to be avoided or that a person could sleep past noon and still strike it rich. To get most amount of money takes hard work and a lot of effort. However, to spend less effort on trying to get most amount of money there three critical steps to process.

Research: Do your research and use Internet as well as public library. The Internet is fastest way to search and find information. However, completing research in a library can benefit you by receiving assistance of a librarian who can guide you in a direction you had not considered.

Consider field that your business or service falls under. Use a web directory to find other companies in that field. Review their websites and make note of their good and bad qualities.

“Societal marketing blends social, company and customers wants.”

The modern time is time of information, peoples are more aware of sensitive issues which earlier generations did not know, like shortage of resources, health issues, environmental deterioration.

And reason of this well learned society is ubiquity of information, through means of electronic media and print media, and internet now is playing very important part in providing up to date information at rate of just one click. So this generation have developed ability to judge any marketing strategy, whether it is correct or not?

Is Societal marketing contributing for betterment of Pakistani consumers?

Trend of societal marketing is growing rapidly by time. Many multinational companies are adopting this marketing philosophy to get attention of well learned customers of society and to educate normal citizen.

Societal marketing sidesteps potential conflict between customer wants, company interests and long run societal welfare.

For example: