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6. Give them a call to action. This is your ‘sinker’. Offer them
answer to their questions by contacting you today. Don’t let them get away.
If you follow these steps you are on your way to catching some customers. But you need a few more pieces of bait to land big catch.
·Include your keywords and company name throughout text. This can help your ad land in search engines. Avoid using words ‘we’ and ‘it’ and ‘our product’.
·Use ‘you’ often. It pays to include your potential customer in your ad.
·Be entertaining or subliminal, but don’t be boring! This can be a bit tricky in some areas of business, especially manufacturing. A good trick is to use a product noun as a verb and couple it with an adjective. An example would be for injection molds. Not most entertaining subject, but: “Inject some speed into your production with high quality molds by Solinc.” And you’ve got a line with pull.
·Be sneaky. Some B2B sites don’t allow you to put in your email address or URL in ad copy. However, if you spell out “dot” or “at” in your addresses your potential customers can find you.
·And finally, be polite. Never use all caps or more than one exclamation point at a time, be careful of poor grammar or bad spelling. Show your potential customers you care.
Don’t forget, practicing and proofreading lead to good ad copy, which leads to good sales.
Steve Koons works in the marketing department of Solinc Die and Mold and lives in Seoul, Korea. To read more of his stuff visit his blog: http://www.injection-molds.blogspot.com http://www.solinc.net
