Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you.Don’t just fish for customers, catch them!
1. ALWAYS include your company name in
first sentence, preferably as first word. Don’t start out with ‘we’. And briefly state what you do right away. For example: “Solinc designs plastic injection molds.” You want them to know who you are right away. Also, many B2B sites don’t allow visitors to view total ad without paying or registering. You want everybody to at least be able to search for you on Internet. This can also help your ad to appear on some search engines.
2. You need a ‘hook’ to reel in your readers. There are probably plenty of other ads right next to yours so you need to get them within first sentence or two. Use some great adjectives. Which is better: “Solinc designs injection molds.” Or “Solinc expertly designs high quality, precision injection molds.” Now they know who you are, what you do, and why you are special.
3. Ask a question about why your reader should choose you and answer it. Questions such as “Do your customers demand high quality?” “Are you looking for a total solution package?” Then tell them that’s what you deliver, you’ve got what they need.
4. Clearly state what you do step-by-step. Use bullets, numbers or short dedicated paragraphs. Make a list of your products and services. Then tell a little bit about them. Don’t forget to use your adjectives here. Give them a ‘line’ to find bait.
5. Give them some food for thought. It’s time to ask them another question. This time ask them about a problem they might have that you can solve. For example, “Are you completely satisfied with your current supplier?” “Are you frustrated with late deliveries?” “Are you looking for faster and more reliable service?”
