5. Be prepared – If you are creating your campaign to build up traffic, can you scale up quickly and add more bandwidth if your campaign is effective. If you are using multiple methods and multiple products in your campaign, traffic can spike or surge unexpectedly. Do you have email capacity to handle requests for more information? Is your site copy updated with FAQ’s to answer some of most common questions that you will receive? Do you have a reliable shopping cart application to handle orders around clock? These are just a few of items that are necessary for you to take advantage of resulting traffic and orders that you will get from a successful campaign.

6. Collect contact information – always have a way to collect contact information from each prospect that you gain. You can require a valid email address, for example, before a customer can receive a free item. This method is increasingly popular among internet marketers because it’s a great way to build up your mailing list and it’s an opt-in list. You can also reuse list over and over again as you create new products or create subsequent editions of existing products. It’s a way to get more money from same subscription base without investing same amount of marketing money each time.

These are just a few tools and strategies that you deploy to create your own viral marketing campaign.

7. We all know that article writing is one of best ways to market. You show people that you know something about topic you are writing on, you are automatically giving them something (your article), and it's a viral way of marketing. Your article could go all OVER place. Online and offline. If you know an ezine publisher or website owner who publishes articles on your market topic, ask if they would like to swap articles. You promote their article, and they will in turn promote your article. The best thing about this idea is you can do it with many people, and you can do it over and over by writing new articles.

8. Another writing idea would be for you to write a column on your market and offer it to an ezine publisher or website owner. I would suggest that you write unique content for each ezine publisher or website owner if you are wanting them to advertise you or for you. I know ezine publishers and website owners would go for this idea because as an ezine owner and website owner, I am currently seeking several people to write original content for my many sites and ezines in exchange for free advertising.

9. Swap business cards with others in your market. Your hand out your joint venture partners business cards and they hand out yours. This is just like word of mouth advertising, which is best kind around. Business cards are a wonderful way to put your advertisement in someone's hands. Putting it in their hands in one of keys to selling.

10. If publishing and ebook, you could offer part of your ebook for free. Offer one chapter to potential customers, so that they can “test” your ebook. Find other ebook publishers in your market and ask if they could do same with their ebooks. If they agree you could advertiser their free chapter, and ask that they advertise your free chapter in return. This can also be done with membership sites. Offer a 3-day free trial. Find others in your market that offers memberships to their sites. You advertise their free trial, and ask that they advertise yours. What about software? Many people offer free trials for software. If you offer a free trial to your software, go to www.download.com. Search for software related to your market. When you find software that isn’t in competition with yours, but that would compliment other person’s software, contact them and ask to do a JV where you promote their software and they promote yours! I’m sure you can think of a way to do this with your product or service.

11. Survey swap? You bet! Surveys are hot right now. Sometimes you have to offer your visitor or subscriber a little bit of an incentive to do it, but information you will get is well worth it. Find others in your market that asks their visitors or subscribers to take surveys. Let them know that you also ask your visitors or subscribers to do take surveys. Ask if they would put a link to your survey on their site, and in return you could do same thing. If you are asking for personal information on your survey be sure not to share that with other website owner. If you do, make sure that it is noted in your privacy policy or you could lose visitors or subscribers!