Get More Links With a Viral Marketing CampaignWritten by Syd Johnson, Editor
So you want to setup a viral marketing campaign, but where do you start? A viral marketing campaign is simply a strategy that you can use to get people who like your website and web materials to consciously or unconsciously promote your site while they’re going about their business online. 1. What to promote - The first step in your viral marketing campaign is to identify what you want to promote. Is it your main URL, your newsletter or your web products? The most successful viral marketing campaigns are consistent and promote one thing at a time. You might think that it is useful to put all 20 of your website URLs in your email signature, but it would be more effective if you used one and made it memorable. 2. Identify your tools – You can use email signatures, ebooks, free software, paid advertising, newsletter subscriptions, assorted freebies and privileged information, members’ only sites and more in your viral marketing campaign. 3. Start giving out your free goodies – advertise your freebies in free information directories or by giving away your articles to many online article directories. List your free products on strategic web pages. You don’t want to list it on every page because you don’t want your free items competing with “for sale” items. The freebies will probably win most of time. Whatever you give out, make it easy to download or transfer. Stick to quick downloads, secure ebooks and other items that are available directly from your website. 4. Give others permission to distribute your products – For viral marketing to succeed, you must give other people permission to distribute your products. Free ebooks for example, can be posted on a website as long as links remain in tact. Rebranding is also a good option. Customers can rebrand your product by adding their domain name and logos to product, but an active link back to your site must be maintained on every page.
| | 11 Joint Venture Ideas To Get You Started On The Fast Track To Quick ProfitsWritten by Liz Tomey
1. Find someone in your target market that either publishes an ezine or has a website. Ask them if they would like to join your affiliate program and promote your offers in their ezine, or on their site. In return, you'll give them product at no charge, and if you have an ezine or website, offer to promote something for them. Remember to make it an irresistible offer for them! 2. Use your own visitors and subscribers. Give them something free that has some sort of small advertisement of yours on or in it. It doesn't have to be a flashing sign. Just a subtle ad with your URL or subscribe email placed somewhere visible. By using this method you could have your little ad all over your entire market! It takes a snowflake to start a snowball! Your visitors and subscribers will be happy to get something for free, and they'll be even happier that it doesn't have ads ALL over it. DON'T get greedy. Give a little and get a lot! Find someone else in your market that does same thing. Offer to give their “give aways” out if in return they give your “give aways” out. 3. If you can't beat 'em… Join 'em! Round up several others in your market who you think there would be a mutual benefit to partner with. Have a "Joint Venture team". Your team could pool your resources and beat "big guys" in your market. Those in your "Joint Venture team" could cross promote each other’s products, services, and/or programs also! 4. Find 5, 10 or however many ezine publishers who are in your target market. Offer them all discounts to their subscribers on your offer. Give them your product for free also. Let them know that you are partnering with other ezine publishers for your discounted offer, and that you will give ezine publisher who produces most result a bonus. Just make sure your bonus is GOOD! Make it something unique and semi-personal. I've always thought when rewarding someone I do business with that I shouldn't give them a "business gift". Try giving a semi-personal personal gift. You may not really know that person, but there are sites online that will tell you gifts women like and gifts men like. Use those sites to find semi-personal gifts. (*Please note that this does say semi-personal. Business is business, so make sure your gift/bonus is appropriate.) 5. I saw a site other day at: ThankYouAds.com This is a WONDERFUL idea. The basics of concept are placing other people's ads on your Thank You page. What a great time to send your customer off to your most trusted JV partner while customer still has their credit card out! You'll want to be careful when doing this though. Make sure you've already sold that customer all that you can before passing them to your Joint Venture partner. 6. Contests are a WONDERFUL way to market, and you can conduct them for any type of market. Contact an ezine publisher or website owner in your market. Offer to hold a contest giving away an item or items you are offering. In return for this, ask that they run your ad, or place your ad on their website. If it's a really good contest, ask that they run your solo ad, or put your ad in a very prominent spot on their site. Another way to use contests is by doing a “contest swap”. Let them know you’ll promote their contest if they promote yours. If they don’t have one offer to come up with one for them. Explain benefits behind having a contest. Offer to have one for them. Let them know you’ll donate prize (it doesn’t have to be anything really expensive) if they would like, and show them how to set it up. This is relationship building at its best. The next time you approach that person with a JV they will trust you because you were willing to go out of your way to help them.
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