Generate Your Knowledge into Profit Effectively With Article Distribution

Written by Eric McArdle


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http://www.ideamarketers.com http://www.goarticles.com http://www.jogena.com/articles/articleform.htm http://www.howtoadvice.com/Submit http://ezinearticles.com/add_url.html http://www.hugeaffiliates.com/submit.html

You can also contact targeted newsletter publishers that will accept article submissions. Here's a few newsletter directories that you can browse around to find publishers accepting articles.

http://www.jogena.com/ezine/ezinedata.htm http://www.ezine-universe.com http://www.ezine-dir.com http://ezine-marketing.com/home.shtml

Alright, you have a few article directories and some newsletter directories, now you need to use them. Write a few articles and take action. Try to submit torepparttar topics that most apply to your article. If your article is truly helpful and filled with high quality content, it will be accepted, published often times, and will gain you a comfortable amount of traffic to your website.

Distributing an article can help you execute a successful viral marketing attempt. Write an article a day on information involving your product or website that can be helpful to your visitors and/or subscribers. Doing this will better your writing skills and help you present your knowledge in a useful and legitimate way.

Good Luck!

Eric McArdle is the publisher of the TrafficaZine Online Marketing Newsletter which is a publication designed to assist the online marketing and/or web designing entrepreneur with the basic tools and resources that will greatly assist them in taking further steps into bettering their online business. http://www.trafficazine.com


Marketing Objectives for Your Web Site

Written by Bobette Kyle


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Onrepparttar supply side, you could reduce costly business disruptions by giving key vendors Web-based access to your inventory or other real-time information.

Customer Stages: Awareness, Interest, Trial, and Repeat

When setting your marketing objectives, it may help to think in terms of awareness, interest, trial, and repeat. These concepts are often used in marketing to explainrepparttar 120539 stages a new customer (or site visitor, in this case) goes through onrepparttar 120540 path to becoming loyal to your business.

The potential visitor must first become aware of your site. Once aware, you must spark an interest withrepparttar 120541 potential visitor, motivating her/him to trial, or respond to a call to action on your site. After (s)he visits your site, that person becomes loyal by revisiting inrepparttar 120542 future.

You may be able to most effectively build your business by focusing on one or two of awareness, interest, trial, or repeat visits, then changing your focus over time. If your site is brand new or known to very few people, for example, your plan is likely to concentrate on ways to increase awareness and interest.

A focus on interest and trial may be in order, however, if you get an above-average number of "window shoppers" - visitors who never purchase (or do not respond to some other call to action).

Additionally, if you sell multiple products or a product that needs replenishing from your site, focus on repeat purchases may be more effective.

Setting Your Marketing Objectives

While there are different approaches to setting objectives, my preference is to develop a single objective for a site that may encompass more than one approach to business building.

Inrepparttar 120543 marketing plan, I include separate strategies and tactics to address each approach suggested inrepparttar 120544 site objective. I also like to note inrepparttar 120545 objective bothrepparttar 120546 customer stage(s) and business model(s) I will focus on inrepparttar 120547 marketing plan. This makes it easier to decide uponrepparttar 120548 most effective marketing strategies.

Another approach is to addressrepparttar 120549 customer stages separately, in a summary or write-up. With either approach, you should view your marketing plan as evolving over time. Asrepparttar 120550 business environment and situations change, your focus should change as well.

Once you get pastrepparttar 120551 launch stage of a new site, for example, you are in a better position to evaluate site traffic, so your plan may shift from focusing on awareness and interest to building trial and loyalty. Similarly, a better understanding of site visitors may lead you to adjust your business model to more closely address your company's and Web customers' needs.

Bobette Kyle draws upon 10+ years of marketing/executive experience, marketing MBA, and online marketing research in her writing. She is publisher of the ecommerce information site http://www.Take-Payments-Online.com . Bobette is also proprietor of The WebSiteMarketingPlan.com Network, http://www.WebSiteMarketingPlan.com


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