While there are a number of ways to navigate Ebay, almost every visitor uses either "titles" or "titles and descriptions" to search for auctions. If they search for "green ipod mini" and your title or description includes "green ipod mini," your search result will be displayed.

When most sellers create auctions, they concentrate on describing item or converting visitors with powerful sales copy; however, what they don't do-- almost without exception--is add traffic-pulling keywords to their titles and pepper keywords throughout their descriptions.

In fact, some sellers neglect this to such a great extent that they misspell important keywords in their titles and description. This is first type of seller we talked about. As a result, they attract no buyers-- with possible exception of people who scour misspelled auctions to purchase underbid items that are unintentionally"hidden."

. . .so don't fool around when you create your auction title and description! You now know better.

This is single most important determinant of amount and quality of traffic you receive as a seller on Ebay. Use it, and you will immediately attract more interested buyers; ignore it, and you voluntarily give interested buyers to seller who is already selling same products as you for twice price.

There is only one search engine you need to worry about--and that's Ebay's, search engine millions of shoppers use on a daily basis for one purpose only: to buy.

Ebay gets 1.5 BILLION page views each month. And as a seller, you have access to it without "building" anything. All you have to do setup shop and pay a small fee for your "slice" of traffic pie.

To make things even better, you don't need a team of scientists working around clock to get on first page of listings. When your auction is closing, you will be on first page--just like everyone else.

Ebay puts you on equal footing with your competition.

Even if they’re rich and experienced, you can outcompete them by understanding single market medium you are both using better than they do.

. . .and that's all it takes to be a "Power-Selling Hero," even if you're a zero right now.