If you've ever heard expression "the devil is in details," you can probably already guess how it relates to today's lesson. The bulk of work you do as an Ebay seller will be easy and repetitive, but it is minor details that will make or break your business. In today's lesson, I am going to talk about single most important "detail" - and why you absolutely must pay attention to it if you want to be successful selling on Ebay.

At some point in your career as an Ebay seller, you probably stumbled over two types of sellers that completely bewildered you: first type was selling items for absolutely stupid prices--so low that they couldn't possibly be making a profit; in contrast, second type was selling items for unbelievably high prices. . .and somehow getting bids.

The second type of seller knows that devil is details--the details being your auction title and description.

Knowing this seemingly insignificant piece of information and putting it into practice makes all difference in world. It can literally mean difference between 25 and 250 auction views.

Have you ever wondered what it takes to be "the best of best"; to outcompete everyone who tries to do what you are doing--and to keep them guessing exactly what it is that makes you so much better?

If you've ever owned a commercial website before, you know who these people are: they're ones who sell same product as you, but make $200,000 each year doing it. They have top rankings on search engines, flocks of loyal visitors, and a mailing list with 500,000 subscribers.

As a webmaster, two things separate them from you: time and money. Either they spent time gaining experience, building a business, and promoting a website or they hired a professional staff that multiplied their time by carrying out those tasks.

Money also separates you from them. They can buy cutting-edge products, hire elancers, and purchase more lucrative forms of advertising.