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18. The book has subsidiary rights potential including book clubs, audio cassettes or foreign, electronic or movie rights.
19. The book has adoption potential in schools or universities.
20. The house has published similar books with success.
21. The book is on a subject that house has or wants to build a list on.
22. Overcome by auction fever, publishers convince themselves that, despite profit-and-loss statement rated to determine book's value, they pay whatever it takes to outbid their rivals.
23. The author wants to switch houses.
24. The editor discovers book on a trip to a book fair and thinks it will sell, or is caught up in excitement surrounding book, or wants to justify trip.
25. The publisher is sending industry message that because of new management or despite changes in house, house is a player.
26. The book being sold may not be a big one, but future books will have bestseller potential.
27. The author has a personal connection with someone in house with power to buy book.
28. Publishing book will enhance house's prestige.
This is not a definitive list. John Saul, a novelist, observed if publishers don't want to buy a book, they say "It's been done to death." If they do want to buy that book, they'll say, "Always works."
(c) Copyright, Catherine Franz. All rights reserved.
Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com