Editors will buy a book for one or more of
following reasons. By knowing what these reasons are, you can then design a marketing plan with these features in mind.1. The author's previous books have sold well.
2. They love
book and think it will sell.
3. They think
book will sell.
4. They love it enough to publish, regardless of its commercial potential.
5. It's a book that deserves to be published because of its value to a cause or
country.
6. An editor is passionate enough about it to overcome any doubts
house may have about
book.
7. A new editor has arrived from another house and is building a list.
8. The publisher has
opportunity to reflag a successful author from another house.
9. The book will be
first in a series with strong growth potential.
10. The idea for
book is brilliant.
11. The idea for
book is timely.
12. The writing is superb.
13. The title alone will sell books.
14. An author's promotion plan guarantees a book's success.
15. The author is a media magnet who can guarantee enough publicity to make
book successful.
16. The author has a national platform such as a column or a radio or television show that will guarantee continuing exposure for
book.
17. The publisher thinks that
book will back list and become an evergreen (like evergreen tree -- sells for a long long time).