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"Estate Planning Tips Saved Local Families More Than $600,000 Last Year"
This same information is now a headline that will grab a media person's attention. It suggests questions that their readers will be interested in: What tips?
Remember—you are never news. News is information. As much as possible, keep ego tripping out of a press release and focus on information that will help improve lives of readers/listeners/viewers.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.