Free Radio Publicity for Marketing-Minded Financial PlannersWritten by Ned Steele
Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by voice you hear on air, but by people called producers.
Getting to know producers, and giving them reasons to showcase you on air, is a very doable for most people in most towns. How? The same way you'd contact a print reporter, which I discuss in my other articles for financial planners.
Getting on radio is possible in huge markets like New York and L.A. too, but it’s not for weak or timid.
Radio stations love to team with community resources
Headlines That Will Garner Free Publicity For Financial PlannersWritten by Ned Steele
Taking your ad and turning it into paragraph-style prose is not a press release – chances are it will only lead publisher to call and invite you to run it as a paid ad. A press release is for news or for information about a topic audience needs to know.
Any press release that reads too much like an ad will likely lead a media person to forward it to advertising department.
For example, here's a headline that sounds too much like an ad:
"Financial Planner Chet Thompson Saved Families $600,000 On Estate Taxes Last Year"
This headline is attention-getting, but for wrong reasons. It doesn't tell media person anything other than that Chet Thompson is a good financial planner. This isn't news. But that same headline can easily be rewritten to sound more "newsy":