Free Radio Publicity for Marketing-Minded Financial Planners

Written by Ned Steele


Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily byrepparttar voice you hear on air, but by people called producers.

Getting to know producers, and giving them reasons to showcase you on air, is a very doable for most people in most towns. How? The same way you'd contact a print reporter, which I discuss in my other articles for financial planners.

Getting onrepparttar 144619 radio is possible in huge markets like New York and L.A. too, but its not forrepparttar 144620 weak orrepparttar 144621 timid.

Radio stations love to team with community resources

Headlines That Will Garner Free Publicity For Financial Planners

Written by Ned Steele


Taking your ad and turning it into paragraph-style prose is not a press release chances are it will only leadrepparttar publisher to call and invite you to run it as a paid ad. A press release is for news or for information about a topicrepparttar 144618 audience needs to know.

Any press release that reads too much like an ad will likely lead a media person to forward it torepparttar 144619 advertising department.

For example, here's a headline that sounds too much like an ad:

"Financial Planner Chet Thompson Saved Families $600,000 On Estate Taxes Last Year"

This headline is attention-getting, but forrepparttar 144620 wrong reasons. It doesn't tellrepparttar 144621 media person anything other than that Chet Thompson is a good financial planner. This isn't news. But that same headline can easily be rewritten to sound more "newsy":

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