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Auditory Digital: These audience members spend a fair amount of time in their heads talking to themselves. They memorize and learn by steps, procedures, and sequences. They want to know that your presentation makes sense. Words that are effective with these people include “sense, experience, understand, think, motivate, and decide.”
Kinesthetic: These audience embers often speak very slowly. They are much more oriented towards their feelings than people in
other three categories. They learn by actively doing something and getting
actual feeling of it. They are interested in a presentation that “feels right” or gives them a “gut feeling.” Words that are effective with these audience members include “feel, touch, grasp, concrete, get hold of, and solid.”
Approximately 40% of
population are primarily visual, approximately 40% are primarily kinesthetic, and
remaining 20% are primarily auditory and auditory digital in how they process information.
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Sandra Schrift 13 year speaker bureau owner and now career coach to emerging and veteran public speakers who want to "grow" a profitable speaking business. I also work with business professionals and organizations who want to master their presentations. Get more speaking skills at our "Summer Sizzle" webpage: http://www.schrift.com/summer_sizzle.htm Join my free bi-weekly Monday Morning Mindfulness ezine http://www.schrift.com/monday.htm