Fossil Watches for Fans

Written by Ratliff J


Continued from page 1
you a bundle. Most of my favorites run from $65 to $85, well within most people's budget for a quality watch. You can learn more about Fossil Watches at www.msndirectsmartwatch.com.

J. Ratliff has a website devoted to fossil watches at www.msndirectsmartwatch.com.


Get more than just "a presence" on the Internet

Written by David Leonhardt


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One excellent use for a website in many non-retail businesses is as lead generator. The idea is to funnel traffic (website users) intorepparttar site and lead them to take action. Such action might be to call you, to request a brochure, to request a free sample, etc. The main requirement for this isrepparttar 108670 maximum amount of targeted traffic possible, of people interested in what you have to offer.

By way of example, my marketing website at http://www.seo-writer.net serves these first three goals: online pamphlet, credibility booster and lead generator.

Email Address Gatherer.

This is really a form of lead generation, but it is unique in that you are not trying to sell throughrepparttar 108671 website, but through an email newsletter (also called an ezine). The website is there primarily to pique interest, andrepparttar 108672 newsletter is there to build affinity and trust in order to makerepparttar 108673 sale. You need to have a newsletter set up, and you need targeted traffic.

By way of example, my personal growth website at http://www.thehappyguy.com serves this goal, attracting subscribers to my Daily Dose of Happiness.

Sell.

Of course, if you sell hard goods, electronic goods or even many services, you can makerepparttar 108674 sales right online. You need some form of payment gateway and/or shopping cart, and your website needs to be able to makerepparttar 108675 sale from start to finish, which is not always easy. Of course, you also need customers inrepparttar 108676 form of targeted traffic.

By way of example, my liquid vitamins website at http://www.vitamin-supplements-store.net serves this goal.

What you want your website to achieve should dictaterepparttar 108677 look,repparttar 108678 structure,repparttar 108679 content,repparttar 108680 writing style and whether or notrepparttar 108681 site is optimized forrepparttar 108682 search engines. Before investing any more money of time in your website, investrepparttar 108683 time required to determinerepparttar 108684 goals you want your website to achieve.

Or you could be like that water salesman or my home inspector, satisfied with having "a presence". Of course, many people go through life having "a presence" on Planet Earth, but most entrepreneurs I have met are go-getters. If "a presence" is not good enough inrepparttar 108685 real world, why settle for it inrepparttar 108686 online world?

A website should be an investment, not a cost. If your website is not working for you, or if you feel your business should have a website, determine realistic and useful goals, then set your website up to achieve them.

Maybe you don't need a website at all. Or maybe your website could double your profits. Either way, don't let it sit there gathering dust somewhere in cyberspace.

David Leonhardt is an SEO consultant http://www.seo-writer.net/freelance/seo-consultant.html and a website marketing consultant: http://www.seo-writer.net/freelance/marketing-consultant.html Pick up a copy of his SEO e-book: http://www.seo-writer.net/books/seo-book.html


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