Forget The Hype!

Written by Anna-Marie Stewart


Continued from page 1

As for computer jargon, I`ve been online for 4 years, and I`m STILL learning. Actually, I`m only just now starting to learn HTML so that I can publish my ezine without having to rely way too much on my programmer, who byrepparttar way, isrepparttar 120983 greatest teacher on earth. There`s a page here full of "jargon" and links to more info, I find it pretty useful: http://www.imagescape.com/helpweb/history/define.html

When it comes to suggesting a starting point, that`s a real hard one. I think I`d say chatrooms personally. Without my programmer, and my other friends that I`ve met in chatrooms, I wouldn`t be where I am today. So I`d say THE most important thing when it comes to marketing is your contacts. Get as many contacts as you can, and learn from their mistakes.

Also, subscribe to a few ezines that really coverrepparttar 120984 "newbie" things. Read everything you can that`s relative to what you want to do. You`ll suffer from information overload, there`s no doubt about that, but some ofrepparttar 120985 stuff WILL stick in your head, and you can start learning from there.

If you findrepparttar 120986 ezine isn`t giving yourepparttar 120987 information you need, un-subscribe and move on torepparttar 120988 next one. There`s hundreds of thousands of them out there to choose from, just don`t subscribe to too many at once, or you`ll be so inundated with mail that you`ll end up not reading any of them at all.

In closing: Read, read, read, and read some more. Take all promises of "instant wealth" with a pound of salt. (A pinch isn`t enough). Question everything that seems to "over-promise". Learn as much as you can before starting out, be prepared, and remember: There are no stupid questions, just stupid answers ;-)

Anna-Marie Stewart

-=-=-=-=-=-=-Resource Box-=-=-=--=-=-=-=- How to easily avoid those contrived Scams, Shams, and Spam. Yes; without spending your Hard won money with every so called Guru. Be far better informed and prepared With This Brand New, Huge money Saving Free E-Book! Now You can quickly learn how to run a real home spun business without allrepparttar 120989 Hype. http://annamarketing.com/pops/splash.html Subscribe to Not Just Another Ezine http://annamarketing.com ============================================= This article is available for reprint in your opt-in ezine, web site or ebook. You MUST agree not to make any changes torepparttar 120990 article andrepparttar 120991 RESOURCE BOX MUST be included. (c) 2002-2004 AnnaMarketing.com. All Rights Reserved

Anna-Marie Stewart has been involved with internet marketing since 1999. She has always tried to help people "make a go of it" online, by sharing her own experiences with as many people as possible. She now publishes "Not Just Another Ezine" a FREE weekly newsletter at http://annamarketing.com - dedicated to helping newbie and semi-pro internet marketers avoid the pitfalls BEFORE getting burnt.


In PR, You Must Choose Your 'Enemy' Wisely

Written by Rusty Cawley


Continued from page 1

Declare war on illiteracy, or on disease, or on famine. Take on any significant public problem that appeals to you.

But make sure of three things:

1. Your company has a logical, apparent connection torepparttar cause. Exxon Mobil is contributing funds to help save endangered tigers. This is logical, givenrepparttar 120982 long history of Exxon’s mascot,repparttar 120983 Exxon tiger. Yes, it’s tenous. But it’s logical, and that’s what counts.

2. Your company hasrepparttar 120984 resources to make a significant impact onrepparttar 120985 problem. Don’t take on hunger in Africa if you lackrepparttar 120986 time, money and resources to actually help alleviate hunger in Africa. You want a cause that is large enough to register withrepparttar 120987 public, but one that isn’t so large that it straps your company or makes it look foolish.

3. Your company can remained committed torepparttar 120988 cause forrepparttar 120989 long haul. How long? For all practical purposes, forever. The last thing you want is to become known asrepparttar 120990 company that used to do that very important thing that really helpedrepparttar 120991 community, but quit.

Now you may ask why it’s so important to have an enemy. Because we are defined by our rivals.

Inrepparttar 120992 world of boxing, Joe Frazier was defined by his rivalry with Muhammad Ali. Among airlines, Pan Am was defined by its battle with TWA. Among department stores, Macy’s was defined by its war with Gimbel’s.

David was defined by Goliath.

Churchill was defined by Hitler.

The Hatfields were defined byrepparttar 120993 McCoys.

If you want to create a singular identity, you must contrast your position with a rival. You need an enemy.

Don’t wait for an enemy to appear through happenstance. Findrepparttar 120994 right enemy and declare war now.

Copyright 2003 by W.O. Cawley Jr.

Rusty Cawley , a 20-year veteran journalist who now coaches executives, entrepreneurs and professionals about news strategy, is the author of the popular ebook “PR Rainmaker: Three Simple Rules for Using the News Media to Attract New Customers and Clients.” For his latest ebook, visit http://www.prrainmaker.com/prestigepr.html


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