Foolproof Customer Service Strategies (that only a fool would try!)

Written by David Leonhardt


Continued from page 1

Even bad poetry doesn't help. I just love a company that doesn't pester me by answeringrepparttar phone.

I call this "Invisible Man customer service".

Inrepparttar 104881 end, we choose a third company. To what does it owerepparttar 104882 winning bid? Excellent quality? No. Great price? No. Strong guarantee? No? Answering their phone? Yes.

We hirerepparttar 104883 best paperwork fillers to renovate our ductwork – and we cross our fingers that we never have to choose a heart surgeon that way.

I call this "present-at-attendance customer service".

Our pest control company showed us a different approach.

"Honey,repparttar 104884 flies are getting inrepparttar 104885 house. Time to call Pest Control Guy."

"OK, I'll do it right after I answerrepparttar 104886 phone. Hello?

"Hello, this is Pest Control Guy. When would you like your annual pest controlling?"

"How did you know? Well, as soon as possible. Hold on, that'srepparttar 104887 door bell."

"Hello, this is Pest Control Guy."

"But, you were just onrepparttar 104888 phone."

"You said ASAP, so here I am."

I call this "customer service on steroids".

If you own a business, run a family or do anything that brings you into contact with other human beings, please take note. One of these customer service styles is actually good.

"Hello, this is Pest Control Guy."

OK, that's enough. We don't have pests in this column.

"Hello, this is Pest Control Guy."

Byrepparttar 104889 way, if you want to provide feedback to this column, I'll be holding my hands over my ears and singingrepparttar 104890 Klingon national anthem. I call that "satirical customer service."

"Hello, this is..." SWAT!

(Please email me at Info@TheHappyGuy.com if you have any customer service stories you would like to see in a future column.)

The author is David Leonhardt. To receive his satirical happiness column weekly, sign up at http://TheHappyGuy.com/positive-thinking-free-ezine.html or read more columns at http://TheHappyGuy.com/self-actualization-articles.html . This article first appeared at http://TheHappyGuy.com/customer-service.html .


Does Your E-Newsletter or E-Zine Pass the "So What" Test?

Written by Robert Moment


Continued from page 1

Whenever you write a newsletter, “So What?” should always be atrepparttar forefront of your mind. Every statement you make has to passrepparttar 104880 “so what” test, or your newsletter simply won’t be maximizing its potential with your readers.

To look at another example: certainly you could tell your reader that eBay sells many different products and services, but this would suggest very little unless you toldrepparttar 104881 reader that this means that people with exactly their kind of business now have access to an entire new realm of opportunity by selling goods and services torepparttar 104882 whole world through online auctions, that are easy to access. Simply tellingrepparttar 104883 reader that a business has done something is much less interesting than knowing how to take advantage of that fact in order to increase business and profits. If you’ve managed to makerepparttar 104884 reader think about how he/she can improve his/her life through what is written, your newsletter has passedrepparttar 104885 “so what?” test and it is gettingrepparttar 104886 message across. Now, if you happen to be selling a service that has to do with helping business owners with online auctions,repparttar 104887 newsletter has worked just like advertising, while creating a trusting relationship with your reader and inspiring your reader to take action. Sincerepparttar 104888 company they trust for online auction advice is yours, as you’ve been providing them with all of their information, they will naturally be inclined to ask you for help first!

The “so what?” test isrepparttar 104889 most simple and effective method to ascertain whether or not your e-newsletter or e-zine is doing all that it can with your potential customers. Why not take advantage of every second of your time with your customer’s attention and ask yourself this simple question to make your newsletter work for you?

Robert Moment, Author and Business Coach. Author of bestselling e-books “27 Powerful Networking, Branding, and Prospecting Tactics for Your Business” and “The Truth About Winning Federal Contracts”.

Robert@federalcontractsforsmallbusinesses.com http://www.federalcontractsforsmallbusinesses.com


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