Free eBooks, free email, free websites, free pens, free t- shirts, free baseball caps... all these are great examples of things people use and expose to others. Take a good look at your own products and services. What can you give away?

2. Encourage Interactivity

We are social creatures. Everyone likes to be included -to have opportunity to put in their 2 cents worth. Encourage people to get involved with your business. Invite questions, ask for feedback, run a contest, sponsor teleclasses or chat sessions, or moderate a discussion board. For every person you make a connection with, you have created opportunity to ignite a word-of-mouth campaign that stretches through everyone they know.

Take a peek at Pepsi.com for a look at brand marketing through interactivity. On their home page they are actively recruiting every carbonated beverage drinker on planet to "make a difference" and become a Pepsi Advisor.

Strawberry/Kiwi Pepsi. What do you think? Pssst... tell your friends!

3. Brand Your Digital and Print Communications

If you type it, write it, or touch it... brand it. If you're within breathing distance of it - try to brand it. Leave evidence of your unique business identity everywhere you can. Your website, all your outgoing postal mail, and all electronic mail should include your business name or logo, your tagline, email address, website URL, phone number, and mailing address. And a handy supply of business cards is a must any time you leave office.

4. Give Away Your Knowledge

Writing articles and making them available for reprint is an especially powerful method of spreading your name. Published articles often remain in public eye for years. I have dozens of articles on numerous sites, all of them tirelessly promoting my business without any effort on my part. One article in particular that was published in Success Digest over 3 years ago still brings in traffic to this day.

5. Make it Easy For Others To Toot Your Horn

Word-of-mouth referrals are best kind of exposure you can get. There's nothing more powerful than a personal endorsement from a satisfied customer. Make it easy for people to tell their friends and family about your product or service. Rarely a day goes by on my site that someone hasn't emailed a friend using my handy online referral form. This is a branding tool that every business should employ.

In end, name of game is repeatedly exposing consumers to your unique business identity - your brand. The above strategies are viral marketing tools in that they are far-reaching and long-lasting, and that's a great combination for long term business success.

2. Play with these exercises:

Practice: Writing is...as painful as a tooth being pulled... riding a roller coaster... a self-revelation. Now try your title or part of your "tell and sell" (unique selling proposition which includes benefits), and back cover copy. Self-care is...a bubble bath in middle of a workday... breathing in mountain air... lighting a candle near my workstation.

3. Complete these metaphor starters: Remember to use concrete

words--of image, sound and feeling. Forgo all clichés. I'm as silly as I'm as frazzled as I'm as happy as (no clams, please) I'm as frayed as I'm as dizzy as I'm as low as I'm as powerful as a I'm as sleepy as I'm as tired as I'm as cold/hot as I'm as energetic as I'm as spiritual as I'm as comfortable as I'm as loose as

Expand list using subjects of your book. Think and picture your audience as you create more powerful writing.

4. Re-define all general benefits in your introduction, "tell and sell," or sales letter.

Example:

-Life is... -Life looks like... -Life feels like...

Try these out:

-Stress is... -Authentic is... -Health is... -Spiritual is... -Marketing is... -Promotion is... -Profits are... -More life is... -Better Communication is... -More money is...

Let your potential buyer see or feel how it is after they purchase your product or use your service. Then, they are more comfortable with buying. They need to see results and feel themselves better for using your product.

5. Just for fun:

"I was as dizzy as a dervish, as weak as a worn-out washer, as low as a badger's belly, as timid as a titmouse, and as unlikely to succeed as a ballet dancer with a wooden leg."

Each of you has powerful potential for making connections and seeing relationships in your own unique way. Metaphor making is a highly personal and richly creative experience. Play with metaphors and use them in all of your sales materials.