4. Inform people of why they should shop with you or employ your services--Whether your newsletter is a hard sell or a soft sell determines how blunt you should be in telling your reader why you are best. Hard sell newsletters let readers know right up front that they are trying to get their business. Soft sell newsletters focus more on self-promotion, interacting on a level of education with potential clients, customers, patients, or employees.

5. Encourage repeat business--Newsletters remind people of your presence; let them know you are still alive and kicking.

These are some of most important benefits newsletters offer. If you give issue further thought and consideration, you will surely come up with more. As for now, you have begun to understand answer to that eternal question, "How will a newsletter benefit my business?"

3. Don't expect to be successful overnight.

So many people have heard internet success stories and think wealth will come fast and easy. You are starting a business and building a any successful business takes time and effort.

I would not discourage anyone from seeking their dream on internet. In fact, I think it is greatest job in world but be realistic with your expectations. When you start out, don't expect success to just fall in your lap. If you go in with expectations of making a big income your first few months, you are most likely going to be very disappointed.

4. Be prepared for change.

The internet is ever changing and to be a successful with your business on net, you have to be willing to change as well.

You will find techniques that worked last week are antique this week. If you want to be successful in any business, you must keep up with times. There is a lot of great information available and I suggest you devote some time each week to research. The lack of seeking knowledge is one of biggest resons for failure on Internet and in business world in general.

Check out other businesses in your field and see what they are doing. Initiate contact with other business owners in your field. You may not only learn something new but joint ventures are one of most succesful means of doing business on net.

The internet is a great place to work. If you make that decision to venture out into cyberspace as a means of earning an income, take some time and find something you like. Create good work habits, don't have unreasonable expectations and be willing to change.

These things alone are no guarentee you will become a marketing success but they will help you get started down right road.