Let's lay down a concrete foundation of what functions a newsletter performs:

1. Developing name and brand recognition--The more people see your business' name, more familiar they will become with it. Try to remain consistent in each newsletter. Use same font and colors for name. If you have a logo, keep it at top where people can see it.

2. Tell people who you are and what services and products you offer--Be sure you are clear on these points. It won't do any good for people to become aware of you if your content is misleading.

Have you been thinking about making this change? Do you have what it takes to make this a successful move? Let's take a look at a few of things that ultimately decide who makes grade and who goes down with ship.

1. Work at something you enjoy.

There is nothing quite like enjoying your job. It puts a whole new perspective on world. If you like what you do, working becomes a pleasure instead of a chore. Some of you are probably thinking, yeah right, work is not something to enjoy but rather just a pain that we have to endure.

If you decide to work from home, pick out something you will enjoy. If you don't enjoy what you are doing, it will become same type pain as job you have now. You may enjoy it at first, just because you are home or just because it is new. The newness will wear off and when it does, you had better be doing something you enjoy or you will be just another passenger on sinking ship.

2. You must be disciplined.

It is very easy to start wandering when you are working on net. The internet is full of fun and interesting things and it is very easy to find yourself surfing or looking at something totally unrelated to your work.

An email arrives that looks interesting and you decide to go check it out. Fifteen or twenty minutes later, you realize that you were working. A few of these episodes each time you sit down to work and you will find yourself stuck to your chair staring at a screen hour upon hour.