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Not only does having articles on other web sites bring web users directly to your site, it also helps improve your search engine ranking. The major search engines now rank sites based on how many other sites link to it. The more places a link to your site appears, higher you will appear on search engines.
I've gotten to top of a search engine search page on strength of just one article linked to my site. So many people search for services on Internet now, anything that pushes you up rankings is a major marketing boon.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.