All you have to do is understand how game works. How media folks think. How they speak. What they need to put together a story… a story that informs their audience, and that features you.

Truth is, you can sort nearly everything you need to know into five convenient buckets. They are:

Create your own story. Learn media game. Connect with media. Excel in media. Get more out of your publicity.

Not only does having articles on other web sites bring web users directly to your site, it also helps improve your search engine ranking. The major search engines now rank sites based on how many other sites link to it. The more places a link to your site appears, higher you will appear on search engines.

I've gotten to top of a search engine search page on strength of just one article linked to my site. So many people search for services on Internet now, anything that pushes you up rankings is a major marketing boon.