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Add Keywords Reflecting Your Local Cities And State You can also target local areas by including them in your title/meta tags and text of your web pages. List only cities and state you reside in and/or provide services to. You never know who will be looking for a local contact producer of "blue widgets" in your city or state. Some people prefer to work with a local company. Adding in those type of specifics, even on your contact page with your local information, can pull in traffic your local competitors are missing.
Check Your Site Statistics Last but certainly not least, check your search engine stats program or raw server logs to see what terms your visitors are using to find your website. There may be combinations of words your visitors are using you have not thought of or that may not be in content of your pages.
Incorporate Keyword Phrases Into Content Of Your Web Pages Once you have your list of varied keyword phrases, work them into your web page. Incorporating these terms into your web pages should "make sense", in other words, they should read well and not sound "spammy". Most of all, they should realistically be part of content of page, not placed there only because you need them in content. Have another person read your copy to see if it sounds reasonable to them.
Keyword Variations Make A Difference Don't miss out on keywords your competitors might miss. Those extra keywords could translate into profits and increased viewing of your website by visitors who might otherwise not find you.
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Daria Goetsch is founder and Search Engine Marketing Consultant for Search Innovation Marketing (http://www.searchinnovation.com), a Search Engine Promotion company serving small businesses. Besides running her own company, Daria is an associate of WebMama.com, an Internet web marketing strategies company. She has specialized in search engine optimization since 1998, including three years as Search Engine Specialist for O'Reilly & Associates, a technical book publishing company.
Copyright © 2003 Search Innovation Marketing. All Rights Reserved.
Permission to reprint this article is granted as long as all text above this line is included in its entirety. We would also appreciate your notifying us when you reprint it: please send a note to reprint @ searchinnovation.com.
Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing (http://www.searchinnovation.com), a Search Engine Promotion company serving small businesses. She has specialized in search engine optimization since 1998, including three years as the Search Engine Specialist for O'Reilly & Associates, a technical book publishing company.