Finding Targeted Keyword Phrases Your Competitors Miss

Written by Daria Goetsch

Finding Targeted Keyword Phrases Your Competitors Miss

Daria Goetsch Search Innovation

Finding keyword phrases your competition is missing is easier than you might think. Combinations of two and three word phrases are often overlooked by your competitors when vying forrepparttar top competitive terms. This missed opportunity may be a benefit to you to overcome your competition inrepparttar 127994 search engine rankings.

Think Like A Searcher - Study Your Target Audience Really look atrepparttar 127995 audience you want to bring to your website. Are there terms you might not ordinarily use, or that your competitors use, that would work for a small portion of visitors? Remember that single words tend to be more competitive. Find two and three word phrases that would work for a searcher looking for your website topic. If your visitors usually search on "vertical widgets", look at "horizontal widgets" as well. Dig deep to find terms that might not be obvious to you. Be sure to focus your terms onrepparttar 127996 actual topic of your website, and terms that people would really search for. Have another person compile a list of keyword phrases used to find your website or product. You'd be surprised atrepparttar 127997 number of variations two minds can come up with instead of one. Think like a searcher - not a website owner.

View Your Competitor's Source Code And Content For Keyword Phrases Viewing your competitor's source code is very easy and a good way to see what keyword phrases (if any) they are using. Using your browser, viewrepparttar 127998 source code of their page. The title and meta tags should containrepparttar 127999 same keywords or variations of keyword phrases ifrepparttar 128000 competitor's website is optimized. Look overrepparttar 128001 web page content as well as for keyword phrases worked intorepparttar 128002 text, image alt text, headings and hyperlinks ofrepparttar 128003 pages. If their pages are not optimized you may gain an even bigger edge onrepparttar 128004 competition by optimizing your web pages.

Using Keyword Tools To Find Variations Of Keyword Phrases The Overture Suggestion Tool will provide keyword variations. You can findrepparttar 128005 tool at

Clicking onrepparttar 128006 suggestion tool link will bring up a window that allows you to search for terms and variations of terms. Begin with your list and see how many variations come up withrepparttar 128007 results. You might be surprised atrepparttar 128008 popularity of some ofrepparttar 128009 search variations you see. Be sure to add you new keyword phrases to your list.

WordTracker is a keyword tool as well, you can purchase a yearly subscription or even a one day subscription. Learn more about it here:

Search On Keyword Phrases In The Search Engines Using your expanded list of keyword phrases, search for those terms inrepparttar 128010 search engine databases. Noterepparttar 128011 number of search engine results. The more results, typicallyrepparttar 128012 more competitiverepparttar 128013 term. Seerepparttar 128014 differences in number of search results for plural versions as opposed to singular versions of your keywords in each engine. Noterepparttar 128015 descriptions thatrepparttar 128016 search engine results bring up - are there any keyword phrases there that might apply to your website? Don't forgetrepparttar 128017 ads Google displays in their search results. Studyrepparttar 128018 ads that come up with your search terms as well. While you are searching on your keyword phrases, check your competitor's ranking, along withrepparttar 128019 new keyword phrase variations you come up with throughrepparttar 128020 Overture Keyword and WordTracker tools.

Big Site? Make the most of it on Google

Written by John Saxon

For many people a five or six page web site is all they need or want, but for others, selling services and products onrepparttar internet, a hundred page site is barely adequate – if you’re one of those companies then here are some tips on makingrepparttar 127993 most of your site on Google and other deep search engines.

One ofrepparttar 127994 sites we manage is 520 pages packed with content and informative articles. It has some 10 / 12 levels of pages in its structure and we became aware that Google only indexed 126 of those 520 pages, what was going on?

Maximising each page

We worked diligently withrepparttar 127995 web site owner to optimise each page, ensuring it had a unique and<IMG height=12 src="/the2.jpg" alt="repparttar 127996"> page content was rich in<IMG height=12 src="/the2.jpg" alt="repparttar 127997"> KEYWORDS for that topic, for instance if you’re trying to get onto Google with ‘content management systems’ and<IMG height=12 src="/the2.jpg" alt="repparttar 127998"> phrase ‘content management systems’ does not appear on<IMG height=12 src="/the2.jpg" alt="repparttar 127999"> page in HTML text then you won’t hit<IMG height=12 src="/the2.jpg" alt="repparttar 128000"> top 1000!! Similarly if<IMG height=12 src="/the2.jpg" alt="repparttar 128001"> phrase ‘content management system’ appears lots you will still fail because Google sees ‘system’ and ‘systems’ as 2 totally separate words<p>Remember, each page has a <TITLE>, <BODY> <KEYWORDS>, <DESCRIPTION> and ALT TAGS if you, or<IMG height=12 src="/the2.jpg" alt="repparttar 128002"> designer has simply duplicated another page, as a template, in<IMG height=12 src="/the2.jpg" alt="repparttar 128003"> design all your pages will have<IMG height=12 src="/the2.jpg" alt="repparttar 128004"> same attributes as far as<IMG height=12 src="/the2.jpg" alt="repparttar 128005"> spider is concerned.<p>Spider depth<p>Most spiders do not index below level 3 and therefore they do not find what may be very important pages at all. In addition we noticed with Google Page Ranking that<IMG height=12 src="/the2.jpg" alt="repparttar 128006"> Index Page was 5/10, a level 2 page on<IMG height=12 src="/the2.jpg" alt="repparttar 128007"> same site was 4/10 and a level 3 page was 3/10. Presumably pages beyond level 3 are considered so insignificant that<IMG height=12 src="/the2.jpg" alt="repparttar 128008"> spider has been programmed to ignore them. <br><br></font></td><!-- google_ad_section_end --></tr><tr><td>Cont'd on page 2 ==<a class="mlink" href="2-Finding_Targeted_Keyword_Phrases_Your_Competitors_Miss-27994.htm">></a></td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3"> © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params =; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? (params.substring(0, params.lastIndexOf(HASH_ESCAPED))) : params; pyPage = escape(pyPage.substring(pyPage.lastIndexOf('/') + 1)); pyPage = pyPage + params; var curTime = new Date().valueOf(); var bug = new Image(); bug.src = '/track/adsenseTrack.php?pyPage=' + pyPage + '&adDomain=' + adDomain + '&adUnit=' + adUnit + "&time=" + curTime; } } function TrackIt0() {TrackIt(0); } function TrackIt1() {TrackIt(1); } function TrackIt2() {TrackIt(2); } var elements = document.getElementsByTagName("iframe"); for (var i = 0; i < elements.length; i++) { if(elements[i].src.indexOf('') > -1) { //elements[i].onfocus = TrackIt; if (i==0) elements[i].onfocus = TrackIt0; if (i==1) elements[i].onfocus = TrackIt1; if (i==2) elements[i].onfocus = TrackIt2; } } </script> <!--WEBBOT bot="HTMLMarkup" startspan ALT="Site Meter" --> <script type="text/javascript" language="JavaScript">var site="s19improve"</script> <script type="text/javascript" language="JavaScript1.2" src=""> </script> <noscript> <a href="" target="_top"> <img src="" alt="Site Meter" border=0></a> </noscript> <!-- Copyright (c)2002 Site Meter --> <!--WEBBOT bot="HTMLMarkup" Endspan --> </body> </html>