So instead of buying ebooks and courses from people who have already done what they want to do, they try to find it out all by themselves and for free. Yes, I must confess, personally, I am an info product junkie and whenever I find a great sales letter that is telling me how get better results in Internet marketing, I jump on it. But only presupposed price is in my reach...

The most expensive ebook which I have bought so far was $167 but nevertheless was a great investment. In contrast to this; I bought an ebook for $47 some weeks ago about how to get more traffic and I must confess it had a terrific sales letter.

But when I read those materials, I had seen that it was nothing more than rehashed material from other sources. No personal experiences, no resources given, nothing. So I simply asked for my money back and that really is great thing about info products. If you don't like them, you can ask for your money back. I won't mention his name here but I'm sure I won't buy from him again...

Nevertheless, I'm buying new products every month (at least 2-3) and you should too.

How to dominate your niche

Your idea doesn't have to be perfect.

Your site doesn't have to be perfect.

You don't have to be perfect.

You just have to make START.

By far too many people are daydreaming about how nice it would be if they could work from home, enjoying what they're doing. But they never take ACTION! You can always improve things later if you know what reason for your bad results is. That's why you will have to test and track everything until you know you are getting best possible results. There are too many people just doing same that others are doing.

Don't just be a copycat. Get your own ideas and most importantly: Put them into practice! Test and track. Try to come up with products which are so desperately needed that your prospects would pay almost any price to get it. (More on finding and developing your niche can be found in Randy Charach's excellent ebook on subject called "Niche Magic".) If you have reached this point, you will know when you are dominating your niche.

Send different sentiments to different friends, business associates and relatives. You may want to send a “Happy Holidays” card to those who might be offended at “Merry Christmas”.

Whether you print or purchase your variety of greeting cards, choose ones that use same size envelope. By doing this, you can have an address party instead of watching TV and get all envelopes done at one time.

Then have another party (a week later) to select and sign cards. Take time to add a personal note on every card, it will convey emotion and friendship so much more than just your signature.

Hold back on desire to insert one of those “what we did this year” newsletters. Those tend to say recipient is not important enough to have heard from you at time of breaking news. If there is big news in your family in June, print your card list and hand address some notes, don’t wait until December.

Most holiday cards will still mail for 37 cents even with a picture enclosed. Sort though many pictures taken this year and choose one or more to insert with your cards. Order your reprints now, so you have plenty of time.

If you took pictures with your computer camera, you can get special glossy paper to print pictures that look like drug store originals. Don't make them too big. There is nothing tacky about using your computer to add a caption to picture before you print it. Computer or drug store, be sure all photos have names and dates of those pictured. Oh, if Grandma had only done that, those old pictures in drawer would have some much more meaning now.

The Post Office always wants you to mail early, but for best emotional results hold off until after first of December. In 1860, goal of Pony Express was to get mail from St. Joseph, Missouri to Sacramento, California in ten days. Not much has changed. Mail before December 10 or your snail-mail may not make it in time.

Convey your message of friendship, love and business communication in a very personal way this holiday by not using eMail for seasons greetings.

Copyright 2003 BIG Mike McDaniel - All Rights Reserved BIG Mike McDaniel is an Author, Professional Speaker and Business Consultant with Advertising, Promotion and Publicity ideas that really work. Sign up for his free BIG Ideas Newsletter at http://BIGMikeOnline.com Reach BIG Mike by eMail at McD@BIGMikeOnline.com

BIG Mike McDaniel is a former successful radio station owner and major market TV News anchor and a nationally recognized speaker, author and entertainer.

Big Mike has authored four books and hundreds of articles and publishes a sales magazine. His consulting clients include retailers, radio stations and professional corporations. He has served as a Director of the International Idea Bank (a marketing think tank).