They don't see how long it took them to get to this point and how they had to develop an ongoing relationship with their subscribers.

They are just thinking in terms of fast money...

But is it really that easy, that fast? No, certainly not. These so called "Gurus" have been in this field for years when it was not as overcrowded as it is now. Nowadays, it's like being a little piranha in a pool full of sharks. Competition is fierce.

The first ones had a big advantage over others who started later. If you are starting now with another Internet marketing ezine which are dimes a dozen, you will be crushed. How do you want to build a list if you are not unique?

What's your niche?

You should not think in terms of fast bucks but rather in terms of hobbies and interests. This is only way to make sure that you will enjoy what you are doing. You want to put your energy into something that is fun to you. If you go Internet marketing way but don't really enjoy it, you will feel like being in another "job" again. It should not be work to you. It must be something you would enjoy even if you would not get paid for it.

Do you like to build model ships? There's a product. Are you a great chess player? There's a product. Do you know how to save hundreds of dollars on holiday travels? There's a product. And then you can start offering your knowledge in form of info products which are not restricted to ebooks only. Create audio interviews, create video tutorials, offer a service. Do whatever it takes to turn your hobby into a moneymaker.

Ask your friends and contacts what they would need and how much they would be willing to pay for it. Then give it to them.

Never stop learning...

By BIG Mike McDaniel

Thinking about saving time and postage this holiday season by sending your greetings by eMail? Don’t.

Using eMail will get greeting delivered all right, but it might not be message you want to convey. eMail is great for rapid communication. eMail is terrific for business. eMail it is great for old friends to keep in touch. But eMail is a real flop when it comes to expressing genuine emotion or caring.

The sentiment expressed when you snail-mail a card, picked by you, addressed by you and signed by you cannot be duplicated on a color monitor. Some people like to use free electronic greeting cards that send an eMail message that points recipient to a web page that has an antimated greeting card, some artificial music, and an ad for a product! What feeling does that convey?

Think back to holidays past and joy of opening cards and reading handwritten messages. Now consider how you felt when card was factory imprinted with name or business of sender, or worse, how you felt when your name was stickered on front by a computer label.

I help people and businesses better understand and use eMail. With over 50 Billion eMail messages traveling around globe every day, there is not a lot of room for flat emotion of an eMail holiday greeting. First, more than half of people who use eMail still see only plain vanilla text. Newer and fancier eMail programs allow reader to see fancy pages with color and photos, called HTML. But if you send an HTML encoded eMail message to a friend with plan vanilla text eMail, your message will be lost in lists of code and funny characters. I tell my audiences to stay away from eMail greetings at holiday time.

Many people put their snail-mail (US Post Office) address in “signature” at end of their eMail messages. Most eMail programs will do that automatically on every message, if you ask. Start now, collecting post office addresses so you can mail a sentiment to your friends.

You can keep your holiday list in computer, nothing wrong with that, but leave labels in drawer and print list only as a guide for hand addressing those envelopes. Get family involved. Everyone can address, even kids.

If you feel comfortable with your computer, check into printing your own greeting cards. There are a number of programs available at office and computer supply stores that will design and print cards for you, for any occasion. They come with blank cards and envelopes. Make sure program you select has refills and additional card blanks available.