Find The Goldmine Within Your Business

Written by Joy Gendusa


Continued from page 1

3. Once you've determined which arerepparttar best customers (the kind youd like allrepparttar 147446 others to emulate) and have gotten all information concerning their purchasing habits with you: Find out how they found you, where they live, what they do for a living and even what their level of income is (if it can be tactfully worked intorepparttar 147447 conversation). Its good to get this information whenrepparttar 147448 customers are making their purchase because they will be more likely to give it to you. If you keep customer phone numbers you could even do a short survey by phone to find out most of this info.

4. Look for Patterns - When you gather all ofrepparttar 147449 information you may notice that 35% of your best customers are doctors, or 50% of them come from one area ofrepparttar 147450 city. Whateverrepparttar 147451 pattern is that you notice, take advantage of it. Do specific mailings to a list that fitsrepparttar 147452 same description as your best customers and you will attract more of them. A list company can find you a list that best fits so that you are mailing to those companies or individuals that are most likely to purchase.

Follow these steps and you will be able to increase you Return On Investment (ROI) from all of your marketing programs. And remember, Return On Investment is how much income you are generating fromrepparttar 147453 leads you get in from your direct mail marketing campaign. Marketing your business will help it grow, marketing your business torepparttar 147454 right people can get your business booming. So, tap into your goldmine!

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. She is always willing to share her marketing advice; visit www.postcardmania.com


Effective List Management Can Save You Big

Written by Joy Gendusa


Continued from page 1

The cost for having your list checked is very economical (about $5.00 per thousand records) and will allow you to keep getting your message out to as many people in your list as possible.

At times you can see up to a 10% undeliverable rate, and it can even be higher on older lists that you have been using for a while. Average is more like 5% undeliverable so lets take a look atrepparttar numbers at that rate.

If you mail 10,000 and get 5% back for bad addresses: 10,000 x .05 = 500 pieces.

You will have paid postage on 500 pieces that did not reach their destination.

So if you mail to your list again without cleaning it you have just wasted: 500 x $0.23 = $115.00.

If you were to NCOA that list at a rate of $5.00 per thousand you would have spent: 10 x $5.00 = $50.00.

So you have three choices when faced with a list that needs cleaning:

1. Spend hours deleting every return that you receive from your list.

2. Waste $115.00 or more in postage every time you mail to that list.

or

3. Haverepparttar 147445 list checked by an NCOA service and get back in touch with customers that may have moved, for around one tenthrepparttar 147446 cost.

The NCOA service isrepparttar 147447 easiest and most effective way to keep your postage costs down.

Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now shes sharing her marketing secrets with others. Visit www.postcardmania.com


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