Find The Goldmine Within Your Business

Written by Joy Gendusa

Doing a current customer breakdown can help you findrepparttar goldmine within your business by determining who you should be targeting in your marketing efforts inrepparttar 147446 future. There is a goldmine right there and you may or may not see it…it’s your customer base! But is it all of them? No – definitely not. Then whatrepparttar 147447 heck am I talking about?

You probably already have some great customers, probably not as many as you would like though. So how do you go about finding more ofrepparttar 147448 kind of customers that make opening your doors worthwhile every day? The first step is to find out everything you can aboutrepparttar 147449 customers that you do have. Here’s how to start:

1. Get Accurate Sales Numbers - How do you determine what a "good customer" is? More than likely it is a loyal customer who keeps coming back to spend money with your business. This is whyrepparttar 147450 first step you take should be to determine how many sales each customer has and what total income each customer has provided you.

2. Decide What You Consider "Good" - Is your product or service a one shot deal? Or can your customers come back again and again? If they can come back, you'll want to find out their average order or purchase size in a dollar amount and also how many times they've purchased... You'll see that they'll fall into categories. Maybe 10% are big spenders but 30% purchase consistently. Obviously this will vary depending on what type of business you have. If you sell a product or service where it is unlikely your customer will need you again, figure out what range of purchase size makes up most of your income. It really varies from business to business. For instance, if you're a Realtor you may sell many more homes between 100 and 200 thousand, but most of your actual income came from one giant purchase... Maybe a 2 million dollar home... You don't want to ignore your bread and butter. In this case, I would recommend marketing torepparttar 147451 “bread and butter” public. So you see, you really need to evaluate your industry.

Effective List Management Can Save You Big

Written by Joy Gendusa

Let’s talk about how to keep your postage costs down.

So far you have been following my advice and mailing torepparttar same list more than once. At some point you find lists that will produce returns continually, but you notice that you are receiving more returns than when you started mailing to those lists.

You may see things like "Undeliverable as Addressed" or "Forwarding Order Expired." Every time you mail to an address and that prospect has moved or cannot be found for any reason, you have just paid forrepparttar 147445 postage with no possibility of getting a response.

Obviously it is a pretty big waste of money to continue to mail to this address, but what do you do about it? You could simply go intorepparttar 147446 list of names that you have purchased and deleterepparttar 147447 returns. No more bad addresses, no more wasted postage, right? That is one option but there is a better way to handlerepparttar 147448 situation.

The US Postal Service has an NCOA (National Change of Address) System that a limited number of companies are licensed to access. These companies are able to takerepparttar 147449 list that you have purchased, or compiled yourself, and check it againstrepparttar 147450 USPS system. You will receive a report that will let you know if anyone on your list has moved, gone out of business, or even ifrepparttar 147451 zip code that contact was in was changed byrepparttar 147452 Post Office itself. Along withrepparttar 147453 report you will receive a new copy of your list that has been cleaned and updated.

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