Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?

Written by Ned Steele


Continued from page 1

You understand that getting inrepparttar media doesnít require you to berepparttar 144451 best financial planner on Earth.

I am also a big believer in direct mail marketing. Itís a superb tactic to build ongoing relationships with clients, customers, and prospects.

But, unless youíre ready to cough up big bucks to buy mailing lists, it limits you. You can only reachrepparttar 144452 people you already know Ėrepparttar 144453 ones in your database. All those people will get to know you better, and thatís good Ė but you wonít be meeting any new prospects. To do that, itís either spend on lists or advertising, or learn how to get yourself some free publicity.



Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


Marketing-Minded Financial Planners Get Free Publicity by Choosing the Right Outlets

Written by Ned Steele


Continued from page 1

How can you find out about them? Simply ask your clients what they are reading or watching, and youíll know exactly where you need to get your story placed.

The best way to get yourself into a media outlet is to study it first Ė carefully. Learning how it covers your topics, which reporters write about your areas, and how to reach them Ė it all becomes crystal clear once you start paying attention. This isnít complicated or hard. Just read a few issues ofrepparttar publication youíre targeting.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use