Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?

Written by Ned Steele

Commit this to memory, please: To get inrepparttar media, being good is good enough.

You don’t need to be perfect, or evenrepparttar 144451 best in your profession. There’s no elaborate entrance exam or competition to determine who gets media coverage.

The prize goes to those professionals who are competent or better, and who understand how to playrepparttar 144452 publicity game.

I have absolutely nothing against advertising as a means of getting exposure and a wider audience. In many cases, it’s just what you need, and deserves a spot in your marketing mix.

But (have you noticed?) it is expensive, isn’t it? And, inrepparttar 144453 end, it’s still you saying you’re great, which isn’t as good as them saying it. I just think of it this way:

Advertising – buys you visibility Publicity – earns you credibility

Sure, you’re good. But, let’s face it. So are many of your financial planning peers and competitors. But you can berepparttar 144454 one who gets intorepparttar 144455 media. Because you knew how to get a reporter’s attention.

Marketing-Minded Financial Planners Get Free Publicity by Choosing the Right Outlets

Written by Ned Steele

Sure, any publicity is good. But don’t invest time and effort to be in “Lucky: The Magazine for Shopping” if your major topic is planning for college. Go where your market is!

Which media outlets arerepparttar best for you? Easy answers – andrepparttar 144450 Home Run of publicity – include national giants like CNN and The Wall Street Journal. These outlets reach millions of people...and they also have thousands of publicity-hungry folks constantly badgering them for coverage.

Your prospects can also be found through many outlets that are more readily accessible. Sometimesrepparttar 144451 best outlets are ones you've never even heard of. Trade magazines, special weekly television or radio programs, syndicated columnists—all have unique and loyal audiences.

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