Field of Dreams: Getting a Homerun With Your Keywords

Written by Janet L. Hall


Continued from page 1

Batting Order: Put your most important keywords nearrepparttar beginning of your TAGS (more about TAGS next time) and atrepparttar 128048 top of your page.

Field Position: Know where to place your keywords throughout your pages.

Double Play: Look up your keywords in a Thesaurus, such as Roget's Internet Thesaurus at http://www.thesaurus.com , and use some ofrepparttar 128049 alternative words as your keywords.

Signals: Don't forget to check out and use regional terminology and common misspelling of words.

Clean up: Keyword and Statistical Software can be purchased to assist in choice of keywords andrepparttar 128050 weight (sometimes referred to as keyword density) of your keywords.

7. Stealing Bases: What are your competitor keywords that are ranking atrepparttar 128051 top ofrepparttar 128052 search engines?

I hope you can get a Grand Slam!

Smiles, not Piles, Janet L. Hall isrepparttar 128053 owner of OverHall Consulting, an organizing firm for office, home, computer clutter, and your life. Visit her website at http://www.overhall.com and sign up for her FREE organizing newsletter, OverHall IT! Phone consultations and coaching are available.

Copyright (c) 2001 by OverHall Consulting P.O. Box 263, Port Republic, MD 20676 All Rights Reserved. Permission is granted to reproduce, copy, or distribute this article so long as article is kept intact, this copyright notice, and full information aboutrepparttar 128054 author is attached.



Janet L. Hall is the owner of OverHall Consulting, an organizing firm for office, home, computer clutter, and your life. Visit her website at http://www.overhall.com and sign up for her FREE organizing newsletter, OverHall IT! Phone consultations and coaching are available.


What Your Web Designer Isn't Telling You

Written by Kalena Jordan


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Not many web design firms know how or have time to optimize a site successfully, no matter what they tell you. They might feel it is outside their core business, or they might believe it is not part ofrepparttar "design process". Consequently, your site can be launched for many months withoutrepparttar 128047 search engines having any idea it exists. Some web development firms donít include evenrepparttar 128048 most basic META tags in your site code when building it. Or those that do include META tags without close consultation with you, resulting inrepparttar 128049 wrong search terms used and poor performance. This is quite typical! Remember that search engine optimization is a relatively new science and requires both client interaction and constant monitoring to be successful.

The bottom line? If your designer canít show yourepparttar 128050 high rankings theyíve achieved for other clients, they wonít be able to optimize your site properly. Search engine optimization (SEO) specialists have sprung up to fillrepparttar 128051 need for these services. Many SEO's will work either directly with you or with your web site designer to ensure your site getsrepparttar 128052 exposure it deserves inrepparttar 128053 most popular search engines and directories. Find a specialist with a good track record and reaprepparttar 128054 results.

Remember, search engine users generally only explorerepparttar 128055 first 10 or 20 sites inrepparttar 128056 search results. If you site isn't inrepparttar 128057 top 20, you won't be found, it's as simple as that. Always include search engine optimization into your marketing budget or your site could be as effective as a billboard atrepparttar 128058 end of a dead end street.

Article by Kalena Jordan, CEO of Web Rank. Kalena was one of the first search engine optimization experts in Australia & New Zealand and is well known and respected in her field. For more of her articles on search engine ranking and online marketing, please visit http://www.high-search-engine-ranking.com


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