Field of Dreams: Getting a Homerun With Your Keywords By: Janet L. Hall
“If you build it they will come,” from movie Field of Dreams has become a popular phrase among newbies to Internet, uneducated web site owners, and those filled with dreams of getting rich quick. That phrase is far from truth when it comes to your web site.
Many factors and variables come into play when trying to get people to come to your web site, one of which is your choice of keywords.
If you’re using Microsoft FrontPage or a similar software package to create your web pages, guess what? Keywords, page titles, descriptions, and META TAGS are NOT automatically put on your pages. These important variables may be missing from your pages unless you enter information yourself.
Even worse, if you’ve hired someone to design your site and pages for you and they don’t know how important these variables are and aren’t including them…no one will find you, your services, your products…no sales, no business.
The key to STARTING your field of dreams is to determine keywords people are using to find your web site OR number one keywords that are getting your competitors top rankings in search pages. Please remember, this is just beginning, you have a lot more to learn, such as where to place keywords on your web pages, how many, and much much more.
In turn, each search engine has it's own set of criteria or requirements to enable your web site to be ranked near top of search pages. And some, you can even buy your way to top of pages.
So, how do you determine what keywords you need on your pages to make a home run?
Seven Homerun Keyword Strategies:
Game Plan: Write out a list of keywords and have your friends, family, and client's review for suggestions. Select two to three dozen that are most important for your web pages. (NOTE - Each page on your site should have it's own keywords.) If you already have keywords - this is a good time to * OverHall * them .