“If you build it they will come,” from movie Field of Dreams has become a popular phrase among newbies to Internet, uneducated web site owners, and those filled with dreams of getting rich quick. That phrase is far from truth when it comes to your web site.

Many factors and variables come into play when trying to get people to come to your web site, one of which is your choice of keywords.

If you’re using Microsoft FrontPage or a similar software package to create your web pages, guess what? Keywords, page titles, descriptions, and META TAGS are NOT automatically put on your pages. These important variables may be missing from your pages unless you enter information yourself.

Even worse, if you’ve hired someone to design your site and pages for you and they don’t know how important these variables are and aren’t including them…no one will find you, your services, your products…no sales, no business.

The key to STARTING your field of dreams is to determine keywords people are using to find your web site OR number one keywords that are getting your competitors top rankings in search pages. Please remember, this is just beginning, you have a lot more to learn, such as where to place keywords on your web pages, how many, and much much more.

In turn, each search engine has it's own set of criteria or requirements to enable your web site to be ranked near top of search pages. And some, you can even buy your way to top of pages.

So, how do you determine what keywords you need on your pages to make a home run?

Seven Homerun Keyword Strategies:

What if I was to ask "How many search engines has your site been registered with?" Or how about "Does your site have tailored title and META Tags?"

If you would answer "No" or "I don't know" to any of these questions, you would be amongst 70% of web site owners whose web sites are missing out on search engine traffic because they are not designed for high rankings. Has your web designer optimized YOUR site? Have they submitted it to top ten search engines and directories? More than likely, you don't know because they haven't told you. Ask them TODAY!

But what exactly is search engine optimization? Simply explained, it is technique of attaining a high ranking in search engines and directories via changes to your site code to make it more search engine compatible.

Did you know that key search words and phrases in your "title tag" and "META tags" (in HTML script of your site) and body text are often very important references that search engines use when ranking web sites for search relevancy? Optimizing your site meta tags and your body text for search engines ensures that it ranks highly for particular words or phrases that you would expect potential visitors to type in to search engines to find your site.

For example, if you are a Miami florist, you should have logical search phrases such as "flowers", "Miami florists", "bouquets Miami" and even target search terms such as "Miami weddings", "Valentine’s Day gifts" etc integrated in your title and meta tags, as well as in visible text of your site. That way, if anyone types in those phrases in a search engine, your site is more likely to appear higher in search results.