Field of Dreams: Getting a Homerun With Your Keywords

Written by Janet L. Hall

Field of Dreams: Getting a Homerun With Your Keywords By: Janet L. Hall

“If you build it they will come,” fromrepparttar movie Field of Dreams has become a popular phrase among newbies torepparttar 128048 Internet, uneducated web site owners, and those filled with dreams of getting rich quick. That phrase is far fromrepparttar 128049 truth when it comes to your web site.

Many factors and variables come into play when trying to get people to come to your web site, one of which is your choice of keywords.

If you’re using Microsoft FrontPage or a similar software package to create your web pages, guess what? Keywords, page titles, descriptions, and META TAGS are NOT automatically put on your pages. These important variables may be missing from your pages unless you enterrepparttar 128050 information yourself.

Even worse, if you’ve hired someone to design your site and pages for you and they don’t know how important these variables are and aren’t including them…no one will find you, your services, your products…no sales, no business.

The key to STARTING your field of dreams is to determinerepparttar 128051 keywords people are using to find your web site ORrepparttar 128052 number one keywords that are getting your competitorsrepparttar 128053 top rankings inrepparttar 128054 search pages. Please remember, this is justrepparttar 128055 beginning, you have a lot more to learn, such as where to placerepparttar 128056 keywords on your web pages, how many, and much much more.

In turn, each search engine has it's own set of criteria or requirements to enable your web site to be ranked nearrepparttar 128057 top ofrepparttar 128058 search pages. And some, you can even buy your way torepparttar 128059 top ofrepparttar 128060 pages.

So, how do you determine what keywords you need on your pages to make a home run?

Seven Homerun Keyword Strategies:

Game Plan: Write out a list of keywords and have your friends, family, and client's review for suggestions. Select two to three dozen that arerepparttar 128061 most important for your web pages. (NOTE - Each page on your site should have it's own keywords.) If you already have keywords - this is a good time to * OverHall * them .

What Your Web Designer Isn't Telling You

Written by Kalena Jordan

If I was to ask you right now "Are you absolutely certain that your web site is optimized for high search engine rankings?", what would you say?

What if I was to ask "How many search engines has your site been registered with?" Or how about "Does your site have tailored title and META Tags?"

If you would answer "No" or "I don't know" to any of these questions, you would be amongstrepparttar 70% of web site owners whose web sites are missing out on search engine traffic because they are not designed for high rankings. Has your web designer optimized YOUR site? Have they submitted it torepparttar 128047 top ten search engines and directories? More than likely, you don't know because they haven't told you. Ask them TODAY!

But what exactly is search engine optimization? Simply explained, it isrepparttar 128048 technique of attaining a high ranking in search engines and directories via changes to your site code to make it more search engine compatible.

Did you know that key search words and phrases in your "title tag" and "META tags" (inrepparttar 128049 HTML script of your site) and body text are often very important references that search engines use when ranking web sites for search relevancy? Optimizing your site meta tags and your body text for search engines ensures that it ranks highly for particular words or phrases that you would expect potential visitors to type in to search engines to find your site.

For example, if you are a Miami florist, you should have logical search phrases such as "flowers", "Miami florists", "bouquets Miami" and even target search terms such as "Miami weddings", "Valentine’s Day gifts" etc integrated in your title and meta tags, as well as inrepparttar 128050 visible text of your site. That way, if anyone types in those phrases in a search engine, your site is more likely to appear higher inrepparttar 128051 search results.

So why wasn't your site optimised for search engines when it was built? Depending on who developed your site and how it was built, you’ll find a million different reasons for this. Many web developers believe it isrepparttar 128052 site marketer’s job to ensurerepparttar 128053 site is found in search engines and vice versa. Most don’t bother submitting your site torepparttar 128054 important search engines, assuming you or your marketing department will do it. Or perhaps it wasn’t in your original development budget.

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