Subject Line

Does ezine put advertiser’s subject line in subjectof email or do they just say something like "Solo ad from xyzezine"?

Your subject line is most important part of your ad anddefinitely should be in subject of email.No subject lineequals no response.

Advertiser Response

Repeat (or regular) advertisers in an ezine is a very good signthat subscribers are responsive. To further testresponsiveness, I recommend looking through ezine’s onlinearchives (if available).

Archives are previous email publications that publisher hasposted to their website for visitors to view. The archive search isnot only quick and easy, but archives can also provide an extratrickle of visitors when your ad gets archived.

Testimonial Page

After passing above steps, see if your prospective ezine hasa testimonial page. If ezine has gotten this far, chances areit will.

Waiting Period

Another indicator of responsive subscribers is waiting periodto run an ad in chosen ezine. If waiting period is amonth or more, this indicates a very popular ezine with responsivereaders. You've uncovered a real gem!

Web Forms

I've found that better ezines have web forms that get your adto publisher’s inbox and usually send auto confirmation ofreceipt. If there is no web form, try emailing publisher aquestion first, like when next ad run date is.

No response may indicate a poor choice in ezine, or youremail was filtered or blocked as spam. Wait at least 2 days andtry emailing again using a different email account.

If your emails still don't get through, neither will your ad.(Ironically, your payment always go through). Trust me, ifthey fail to communicate, save your money and time and moveon.

Free Classifieds

If ezine offers free classifieds, this is another good placeto run your ad. Since classifieds usually don’t produceresponses, any activity from your ad here would furtherindicate an active readership.

Ad Tracking

Never advertise without using an ad tracker. You can purchaseone or better, use one of many available online for free. Adtrackers give you a url that you use in place of your website address.

The new url gives you important information like how many visitorsyou had, where they came from, and some list number of salesper visitor.

This tracking information is crucial to direction of your adcampaign because you’ll learn of need to change your adand/or sales page. More importantly, you’ll know for certainwhether ezine produced enough visitors for advertisingprice you paid.

Run Your Ad Twice

If your ad produced a great response, wait a week or two and runthe ad again in same ezine. I’ve found you'll probably get asgood if not better results second time around.

I would advise against running ad a third time in a rowbecause most of your prospects will be found in first two runs.

Using a Capture Page or Auto-Responder

To maximize your efforts, you want to "capture" your visitors soyou can send them additional information about your product,related merchandise, and pertinent updates.

This is done with a capture page that provides a place for visitorsto put their name and email address. There are different methodsto accomplish this and you may want to hire someone to do it for youif you're not comfortable installing scripts on your website.

You might also want to send your visitor directly to yourautoresponder, where you have a series of messages set up to "warmand inform" your prospect about your product or service.

Rotating Ads

Once your ad has been tested and you have a base of 5-10 solid,performing ezines, start rotating your ad between your ezines.

For optimal results, make sure 2-3 months have passed beforerunning your ad in same publication. Keep building your baseand watch your profits grow!

>>> Get Personal

When you finally decide to contact a potential partner, personalize your contact with them. Add a comment about how you like their website or ezine. Maybe you are a customer who enjoyed their product.

Be sincere and it will shine through.

>>> Think W.T.G.T.D.W.M.?

People are busy, overloaded, overworked. When you send out an email looking for people to publish your article, review your new ebook, or promote your product, you need to think W.T.G.T.D.W.M.?

W.T.G.T.D.W.M. = What's This Got To Do With Me?

Once again, if you are targeting right partners and choosing them wisely, this question should be self-answered by person who are contacting.

For example,

"Hi Andy. I am contacting you today because you are among top snake breeders in America."

If your article, product, joint venture is related to snake breeding, you are half way to finish line already.

>>> The 80/20 Rule Is A Lie

Ever heard of this rule? 20% of people produce 80% of results? Online, this is more like 97/3 rule. If you are looking for joint venture partners online, 97% of people will do nothing to help you. Sure, they might seem interested at first. But, when it comes time to "play ball", they will suddenly drop off earth.

Your goal? Stop wasting time marketing to "everyone". Find 3% who will work with you to accomplish your goals and make things happen.

Tip: If you are focusing on a highly targeted market, this will happen much easier.

>>> Know When To Back Off

So, you've sent two emails with no reply. Is it time to call it quits? Not always. Some people are genuinely on information overload and won't get back to you for several days (if not a week). Why not pick up phone, make one last attempt and contact them by phone? If they fail to return your email or voicemail, perhaps it's time to move on (see 97/3 rule above).

Remember, name of game is targeting. When putting together your internet marketing strategy, pick your partners wisely -- aim to find that golden 3% as quickly as possible.

Take your time and get this part right from day one. It makes all difference in world when you are sending people something that is of real interest to them.

If it appeals to them, they will pay attention, and boost in response you receive will speak for itself.