The reason: Ezine Advertising (EA) matches your product or ideato people with similar interests.

Example: who better to sell your health product to than a largegroup of people subscribed to a health newsletter? Or, you couldpitch a business opportunity to a group already subscribed toanother ezine about MLM and Biz Ops!

The idea of EA is fairly simple - but to make yours a success,you have to first determine which ezines or newsletters produceresults, and which ones to avoid.

After a year and a half of EA, I've created a formula thatproduces increasing profit because I’ve learned how to avoid poorperforming ezines and rip offs, while revealing gems.

Strategy for Profit

I used to get ripped off about once for every 2 or 3 ezines Iadvertised in. They either took my money without running my ad(and ignored my subsequent emails), or my proven ads did toopoorly for money I paid.

The reasons ranged from abandoned ezines with working paymentlinks, unethical newsletter owners, to a lot of ignorance andimpatience on my part.

If you follow my proven strategy, you'll discover bestsources of ezines to advertise in - no matter who your targetgroup is. And, you should see positive results every time.

This article outlines steps to making your EA a successfulreturn on investment (ROI).

Writing Your Ad

I won't go into details about ad writing, but if your ad ispoorly written or untested, you should start with cheapestezines first. If you’re really unsure of your writing abilities,I further suggest hiring a professional to write your ad for you.

Because you can run your ad as many times as you want, yourinvestment in a professional will more than pay for itself in theend.

Target your advertising

If you leap into EA without first researching your target group,you'll end up wasting a lot of time and money. Plus, you probablymiss some of best ezines available.

To determine who your prospect is, take time to list thepossible keywords that directly relate to your product and dokeyword searches for ezines, newsletters, and ezine directories.

For example, if you sell herbs, a good keyword search wouldinclude: herbs, health, nutrition, supplements, etc.

Avoid Co-ops

While doing your ezine research, you will probably stumble uponthe offer to use Co-op (bulk) advertising as means for yourEA.

To be blunt, you should never pay to use Co-ops for your EAbecause they are too difficult to track and usually containuntargeted ezines. Worse still, you’d find that most neverrun your ad.

Subscribe

Now that you’ve found your ezine target group, you’ll want toknow whether ezines you found are a good option (i.e.profitable) for your EA.

I’ve found best strategy for making this determinationis to subscribe to targeted ezines.

To keep subscriptions readily available for further research,I recommend creating a separate folder to store your subscriptiondata.

And because you’ll need to subscribe to quite a few ezines, Ialso suggest creating separate email accounts dedicated to yourezine subscriptions.

Double Opt-In Subscriptions

In process of subscribing, you’ll quickly determine possibleezines to avoid. When you subscribe and get a notice that youmust confirm your subscription, ezine is referred to as“double opt-in”.

Double opt-in ezines indicates a better quality of subscriberswith a lower risk of bulk email addresses. For you and me, thismeans better ad responses (yeah!).

Solo Ads

Within first week of your new ezine subscription, you shouldsee solo ads from other advertisers. If not, ezine may be toonew, or worse, no one is advertising because of poor results.Worse yet, ezine took advertiser’s money and failed torun ad.

And when you look at their internet marketing strategy, it's no surprise.

Yet, they all fall into a classic trap that can ruin your chances of online success before you even get off ground.

Have you heard about ultimate short-cut to success?

Ultimate short-cut? That's right.

Many are led to believe that this is holy grail of marketing online.

But, if this is your idea of a perfect internet marketing strategy, think again.

Here's how it works...

It's easy. Create a crappy product and contact every 'sap' who has an opt-in list of 40,000 subscribers or a website that gets a few hundred hits a day. Then ask them all to promote your stuff.

Works like a charm, doesn't it?

If you've ever been on other end of inbox, you know how annoying this can be.

Some person who sends you 12 emails out of blue, asking (begging) you to endorse his/her product.

For example, I recently received a similar email from someone asking me to promote an MLM product to my subscribers and customers.

First off, email was clearly a cut-and-paste job. It might have started with "Dear Jason", but rest was a boiler plate email.

A big no-no when trying to get someone's attention and win them over.

And what about product?

For all I know, product might have been white hot. But, MLM is furthest thing from my subscribers minds. Not all of them, but I'll bet at least 90% of them.

The problem here?

One word: targeting

My subscribers and customers are not ideal target market for this particular product. If I start promoting MLM, I might as well squeeze in a "how to pick a winning stock" mailing as well.

Unfortunately, you will also see this "spray-and-pray" internet marketing strategy in other areas.

Let me give you an example.

Have you ever received an article on a topic that was no where near what you (or your subscribers/customers) are interest in?

Or, have you ever been asked to review a product that was about "snake breeding" or something way off in left field?

Have you ever received an email asking you to buy a drug that you have absolutely no use for?

The same rule applies: targeting

My advise? To really nail down your internet marketing strategy and hit pavement running, here's a shortlist of things to consider.

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