If your error page is being viewed a huge number of times..

then..

PANIC!..

No, you don't really have to panic. It doesn't necessarily mean that you have lots of broken links in your site. Web users are becoming more web savvy and will play around with url in address box on their browser.

But you can take advantage of this. Check out my error page at MakingClicks.com.

Just click http://www.makingclicks.com/anything.html. This page doesn't actually exist. You will be forwarded to my default error page.

with our error page we've basically assumed that either user is LOST or they can't FIND what they're looking for. In either case we've given them a way to get back to home page, contact us or find what they want elsewhere - at our affiliate partners web sites!

3) FINALLY,

if you consider that your ERROR PAGE could be MOST VISITED PAGE on your site. You REALLY want to make most of it.

Don't treat it as an embarrassment and try to forget it.

Here are some things you can do with your error page:

- put a link to your homepage

- put your web site search on this page

- put a contact us form or survey to ask people what they want from you site

- exchange error page links with other web masters within topic of your web site

- promote your affiliates: your visitors may have given up on finding what they want on your site anyway.

The possibilities are endless, it's almost like having a SECOND HOME PAGE!

Wishing you success.

Hani Banna Award winning Online Marketing Toolkit http://www.makingclicks.com/

For instance, print and eBooks that show entrepreneurs a short cut to finish their books, and get them sold fast, so their cash flow builds big enough to multiply profits fast is right audience for books about publishing, business or book promotion.

Once book is near completion, how can authors make continuing sales that make up one-fourth to one-half of their income? Still relatively unused, Internet provides this answer because of so little competition there.

Think about your product or service. Does it fit this audience?

4. The Massive Passionate Audience.

These people are looking for inspiration. Does your product or service have that benefit? One client not only wrote a book on "Feng Shui," she expanded idea and added her own Native American and Cosmic approach to create a kit called, "The Sacred Collection." She offers her wholistic health and spiritual growth consulting, eBook, and whole kit.

If you remember Chicken Soup Book services, it sold over 70 million so far, and authors didn't even have to write book. Full of inspirational short stories, this audience responded well. The authors, did however, put on a full-blown marketing campaign for three years.

While your product or service for this audience will have a lot of competition, sheer volume of potential buyers benefits you.

Think about your product. Is one aim to entertain and inspire?

5. The Online Audience of Millions

If you are like me, you love your product and service and want others to benefit from it. But, if you are discouraged at low number of sales through traditional methods, you may want to consider Internet.

Online shoppers are ready to buy your product or service. They go online for free information, but when they start to trust you, they become buyers. Make sure your Web site has plenty of free content and other interesting attractions.

You may be attracted to selling Online because you don't have to sell or tell, and you don't have to travel. This convenient and easy way to let far greater numbers of people know you and your product can bring more than 1/2 your monthly income. Naturally, learning curve involves some time, but when you build a strong foundation of promotion to site, plus a well written sales-oriented site, you will succeed.

Every day you can reach 1000's, even hundreds of thousands, using simple Online promotion techniques. Here you can sell your product through subtle forms such as free article or ezine. The varied Online audiences including personal growth and business want free information. Your Web sales will multiply fast because in every email you send out, you include your signature file that leads people to where you sell your product..

From knowing her audience, your coach built her Web income over a year to now bring in a consistent $3000 plus a month. You can too when you pay attention and serve your Online audience well.