This may surprise you. But in my consulting work error page is second most visited web page on many of web sites that I've seen!

Anywhere between 10% and 40% of your page hits could fall on your error page.

SCARY ISN'T IT!

Especially if you're not taking full advantage of this valuable page.

This could turn out to be a huge number of EXISTING PAGE VIEWS that you're missing out on. You could be using this traffic to generate more ACTION and SALES on your site.

I'm going to show you exactly how to take advantage of this little gem of a page - your error page.

1) The first thing to do is to check if you have an error page already set up on your web site.

Some hosting services will display their own default error page on your web site. YOU DON'T WANT THIS. You want to have your own error page so you can harness those EXTRA eyeballs.

Just type in your web site domain name followed by a fake web page, or even some garbage text. This will show you what your users experience when they hit your error page.

If your get a blank page or your hosting service provider error page comes up then contact them. Ask them (nicely) to set up your error page to point to a page of your choice. This is a fairly simple thing for them to do.

I like to keep name of my error page simple. For example, error page for MakingClicks is:

http://www.makingclicks.com/error/error.html.

To attract your targeted audience to your Web site, you need to know your preferred audience.Then you'll spend less promotion time and money.

In everything you send out, think about your audience before you write. If you write an ezine to stay in touch with future customers you want to give them content they are interested in. If you write articles or tips for Online audiences, make sure you angle them toward your particular audience. Of course, you may have more than one audience, but it's best to start promoting to one who will want to come to your Web site and eventually buy.

The best buying audience Online is small business person. Not particularly targeted, but Online buyers like to buy Online and some out of millions will want what you have to offer.

Remember, you savvy Web site owner want to give your customers-to-be solutions they need to make their problem or challenge disappear. Always think benefits your product or service offers your audience.

What do you have that will help your audience?. Solving your audience's challenge or problem creates happy visitors who will come back to your Web site many times, and eventually buy from you.

Which of These 5 Audiences Suits your Web Site Best?

1. The Audience you Meet in Mirror

Many Web site owners offer what they themselves need or want. We know ourselves and we can offer others what already worked for us.

Think of health products that perhaps changed your life. You come from individual knowledge and success--a perfect combination to sell a product.

Authors write books because we love ideas, content, skills we will share. We usually write book for ourselves first. Have you heard, "I wrote book I wanted to read?" Our passion for our topic can create success so long as we stay with a marketing and promotion plan for 2 plus years.

2. The Target Market Who Wants Answers Now.

No, not everyone will want your product or service, although many entrepreneurs think so. "If it worked for me, it will work for others."

This targeted audience has a common need or problem, and wants it fixed NOW! Perhaps your product or service will solve that problem. For instance, www.stopyourdivorce.com's book already has a desperate audience because he or she has already been threatened with divorce by other spouse. They want a solution now. Without much negotiation time, they will do anything to stop divorce. They will pay any price for your magic pill and will buy on spot.

In just 2 years this site sold 150,000 books. The author answered rejected spouses' dilemma compelling them to buy now.

Think about prostate problems. It's only after doctor announces a prostate serious problem that most men look for an answer. Prevention didn't appeal to them. Only doctor's wake up call or threatened surgery prompted action.

3. The Short-Cut Time and Money Investment for a Big Payoff.