If you happened to learn that a grandmother is shopping online to buy a gift for her daughter’s newborn baby, then what are chances of there being many other grandmothers doing same thing. If enough grandmothers are doing this in real life every day, it creates a trend.

So lets get down to talking about behaviors then.

Some people have already realized that online consumers are searching for price comparisons online. Wouldn't it be useful to know exactly what prices or what products people are comparing? How easily you could you take advantage of this information by creating ideal content within a retail site, that compares exactly these things that people are searching for and want to know! Not only that, but suppose you could research those exact products and determine fairly quickly where biggest "window of opportunity" would be for you?

One of most powerful and useful tools for researching human behavior is Wordtracker.com. As an official member of Wordtracker's question and answer support team, I help answer peoples questions about keyword research every day. The questions I answer are mostly things that customers are curious about, but often answer to their question does not allow me time to explain about some of special advantages of Wordtracker. This is why I wrote an e-book called Wordtracker Magic, to help people understand some simple, easy alternatives to performing keyword research and behavioral research. Many people miss behavioral trends simply because they are thinking too narrowly about "keywords" which may already be pre-programmed into their minds. Remember, if there is enough common interest in any topic, so that a similar search behavior is occurring then it will often leave an identifiable trend behind in Wordtrackers database. Every time you can discover those trends, it's like pure gold!

What does this mean ? To me, it is a great indicator that people who have been online for a while, are developing business relationships. People just don'r need to "surf" as much because once customers start doing business online and they like service, why should they change? If they are happy buying a product from www.barnesandnoble.com, are they not likely to go back and just type in web address or use a bookmark? As web continues to mature, watch and see if a whole new wave of branding does not become of major importance on Web of future. Businesses who have chosen domain names that are easy to remember and have some branding built in, may see some significant increase.

Advantages for Search Engine Optimizers

The latest trends in Web behavior spell opportunity for some search engine marketers. These will be those SEO's who realize that targeted traffic are now (and really have always been) only way to go. Someone recently asked me if I thought a decline in use of search engines was bad news for search engine optimization industry. I believe there will always be a need for good search engines. More and more, people will remember their favorite URL but this means that top placement and accurate relevancy will also be needed more than ever before. People searching net don't care so much for paid ads, they want relevant search results. This is not to say that bid for placement search engines don't have some advantages, because they do.

SEOs who are going only after old fashioned, non-targeted general "volume traffic" (just big numbers with no target audience), things are about to become much quieter, as more online consumers KNOW where they want to go.

However, for those SEO professionals who really know their craft, "targeted traffic strategy" can still render pure gold to Web site owner and these are times when top relevancy mixed with a targeted strategy should place those search engine marketers in know, in even higher demand. High and accurate search engine relevancy for any online business Web site, counts more than it ever has before.