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What does this mean ? To me, it is a great indicator that people who have been online for a while, are developing business relationships. People just don'r need to "surf" as much because once customers start doing business online and they like service, why should they change? If they are happy buying a product from www.barnesandnoble.com, are they not likely to go back and just type in web address or use a bookmark? As web continues to mature, watch and see if a whole new wave of branding does not become of major importance on Web of future. Businesses who have chosen domain names that are easy to remember and have some branding built in, may see some significant increase.
Advantages for Search Engine Optimizers
The latest trends in Web behavior spell opportunity for some search engine marketers. These will be those SEO's who realize that targeted traffic are now (and really have always been) only way to go. Someone recently asked me if I thought a decline in use of search engines was bad news for search engine optimization industry. I believe there will always be a need for good search engines. More and more, people will remember their favorite URL but this means that top placement and accurate relevancy will also be needed more than ever before. People searching net don't care so much for paid ads, they want relevant search results. This is not to say that bid for placement search engines don't have some advantages, because they do.
SEOs who are going only after old fashioned, non-targeted general "volume traffic" (just big numbers with no target audience), things are about to become much quieter, as more online consumers KNOW where they want to go.
However, for those SEO professionals who really know their craft, "targeted traffic strategy" can still render pure gold to Web site owner and these are times when top relevancy mixed with a targeted strategy should place those search engine marketers in know, in even higher demand. High and accurate search engine relevancy for any online business Web site, counts more than it ever has before.
John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he’s a member of Wordtracker’s official question support team.