Exploring Beyond Keywords Into Behavioral Research

Written by John Alexander

If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. After all, it's true that we need to optimize our pages forrepparttar best phrases, or we will never realize our true traffic potential. It's all about trying to attractrepparttar 127915 ideal audience of searchers to our Web site, right? Is that not what most of people do? They build a Web site offering their business services, then they say to themselves "How do I get traffic to my site?" For many Web site owners, their source of traffic is an after-thought.

It's much wiser, to first try and discover what keyword phrases people are searching for onrepparttar 127916 major search engines and then optimize Web content for those specific phrases. However, there are still further regions to explore that go beyond keyword research. Let's call it researchingrepparttar 127917 "behavior" of your target audience.

The difference between keyword research and behavioral research is that keyword research keeps us in a rather technical mode and focused on finding out what words people are entering while searching. Behavioral research hasrepparttar 127918 added advantage of enlightenment and understanding that not only reveals what keyword phrases are being used, but why those keywords are being used.

Give this some careful thought. What could possibly be more important than getting insiderepparttar 127919 head of your target audience and discovering what they really want? Actually nothing! Once we understand exactly what someone is looking for, we can give them exactly what they want. Think "behavior." Every day, people aroundrepparttar 127920 world userepparttar 127921 Internet as a tool for a vast array of purposes. A study of behaviors can carry you much deeper into understandingrepparttar 127922 desires of your target audience and ultimately, an understanding of what kind of useful content to provide for them.

While most people are thinking about what keywords to use, try to expand your scope to focus and discoverrepparttar 127923 fullest possible picture of what your customer REALLY wants, what they really are doing, by simply studying their searching behavior onrepparttar 127924 major search engines.

Why make all this fuss about behavior trends anyway? What creates behavioral trends? Think about it this way. If you can discover how a certain target audience is usingrepparttar 127925 Internet, then chances arerepparttar 127926 rest of your target audience may be doing exactlyrepparttar 127927 same thing. This is not only helpful with respect torepparttar 127928 ideal keyword phrase selection but also may be helpful to your writing style. How you communicate to a grandmother will have a completely different spin than how you communicate with a sports enthusiast looking for sports scores or a photographer searching for a place to review several different lenses.

Targeted Traffic is More Important than Ever!

Written by John Alexander

Inrepparttar early days of web development, business owners had learnedrepparttar 127914 very expensive lesson that a Web site with no visitors is of little value. Oncerepparttar 127915 business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent thatrepparttar 127916 traffic that really benefited them, was "targeted traffic." It only made sense that if you were selling a solution,repparttar 127917 person who will buyrepparttar 127918 solution arerepparttar 127919 ones experiencing a problem or challenge. It also became obvious thatrepparttar 127920 best products and services to sell online were niche or specialized markets. Large volumes of "general visitors" (general volume traffic) may have looked nice on a statistics report but onlyrepparttar 127921 truly "targeted visitors" (target traffic) were usuallyrepparttar 127922 visitors making purchases or doing business atrepparttar 127923 Web site.

While some search engine marketers were simply offering placement for keywords chosen by their client, other SEO's realizedrepparttar 127924 value of researching keyword phrases and built strategies that were focused on attracting a specific target market. This is why you would sometimes hear conflicting stories aboutrepparttar 127925 effectiveness of search engine marketing. People often had their sites optimized forrepparttar 127926 wrong phrases. These might be keyword phrases that attracted no traffic all or perhaps even keywords that attracted high traffic butrepparttar 127927 wrong audience. If targeted traffic was important for success back then, it is absolutely essential that we optimize for targeted traffic now. The reason is that asrepparttar 127928 web continues to age, peoples behaviour appears to be shifting again.

Plan forrepparttar 127929 current shift in online visitor behavior

The early online consumer compared to today's average user was thriving on search engine use most ofrepparttar 127930 time. They'd search out one site then search out another site and literally travel all overrepparttar 127931 place half ofrepparttar 127932 time, unsure what they were even looking for. Back then people "surfedrepparttar 127933 net" but todays online consumer is not surfing as much. Today's online consumer is becoming educated much more quickly and a whole new trend of online branding is becoming more increasingly important according to a recent survey.

Volume traffic of any importance is decreasing.

A California-based research company (Websidestory) that measures Internet audiences, recently stated on Feb. 6 that "nearly 52 percent of Web surfers arrived at sites by direct navigation and bookmarks, compared with about 46 percent duringrepparttar 127934 same period last year." Even compared to just last year, clearly more people KNOW where they want to go and are directly enteringrepparttar 127935 web address intorepparttar 127936 browser.

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